By SEMA News Editors
The 2026 SEMA Show, running November 3-6 at the Las Vegas Convention Center (LVCC), puts live motorsports action front and center with ride-alongs, drifting, off-road demonstrations, vehicle competitions and stunt performances. The action extends beyond the SEMA Show campus to SEMA Fest on Friday evening, where industry professionals and automotive enthusiasts can experience performance, driver skill and car culture in action.
"Live motorsports activations are a defining part of the SEMA Show because they allow attendees to experience the industry's innovation, performance and culture in motion," said SEMA Vice President of Events Tom Gattuso. "They give attendees another way to discover what is possible across the automotive aftermarket."
Activations include:
SEMA Show
RAYS Wheels––Silver Lot 3
RAYS Wheels will offer ride-along experiences with professional drivers in vehicles equipped with the company's performance wheels. The activation will give participants an opportunity to experience the vehicles' handling and responsiveness firsthand.
National Motor Fest Smoke Show––Diamond Lot
The National Motor Fest Smoke Show will bring horsepower, energy and spectacle to the SEMA Show through an outdoor motorsports burnout competition. The experience will put attendees close to the vehicles, personalities and action that define National Motor Fest.
One Nation Racing Outlaw Series––Diamond Lot
One Nation Racing will bring the excitement of the Outlaw Series to the SEMA Show with demos highlighting off-road performance, purpose-built vehicles and driver skill. The activation will give attendees an up-close look at side-by-side performance and the community surrounding off-road motorsports.
OPTIMA Unleashed––Bronze Lot
OPTIMA Unleashed will bring the brand's high-performance DNA to life through live drift demos, elite drivers, custom builds and immersive fan experiences. OPTIMA Unleashed includes ride-alongs with professional drivers and demos all day Tuesday and Friday.
On Wednesday and Thursday morning, the OPTIMA Ultimate Street Car Invitational event will feature 100 custom built race cars competing in a variety of challenges such as Speed Stop and Design & Engineering to be crowned the Ultimate Street Car. This is the culmination event to an entire season of OPTIMA's Ultimate Street Car race series.
Toyo Tire Treadpass––Between Central and South Halls
Toyo Tires Treadpass returns to the 2026 SEMA Show, with 27 world-debut vehicles displayed between the Central and South Halls of the LVCC. The showcase features custom builds spanning classic trucks, performance cars, luxury SUVs and innovative powertrain conversions.
Highlights include Bisimoto's '79 Porsche 935 Baby Moby, featuring a 637hp electric powertrain, and WALD USA's '27 Rolls-Royce Cullinan, making its North American debut with a WALD Black Bison body kit. Other featured vehicles include a custom '72 Chevrolet Blazer K5, a '74 Capri Mk 1 and a '79 Ford F-250 Crew Cab.
The display also includes a life-size die-cast toy box created with miniature-merchandise company Time Capsule, featuring a modified '14 Scion FR-S built by Daniel Song of DRVNmind.
Toyo Tires will continue its limited-edition pin collaboration with Leen Customs, offering 10 designs inspired by select Treadpass vehicles. An exclusive 11th pin will be available during an artist meet-and-greet with Leen Customs founder Hansel Echeverria on Wednesday, November 4, from 12:00 p.m.-1:00 p.m. PST.
Read the Toyo Tires announcement for more details on the featured builds and Treadpass activations.
SEMA Fest
Globe of Death
The Globe of Death will feature motorcycle riders performing at high speed inside a spherical steel structure. Combining precise timing, close-quarters riding and dramatic action, the attraction will add high-intensity stunt performance to the public celebration.
OPTIMA Unleashed
On Friday evening, OPTIMA Unleashed will continue at SEMA Fest, showcasing the precision, speed and car-control skills that have made drifting a popular part of automotive enthusiast culture. Multiple demonstrations throughout the evening will give attendees several opportunities to experience the live drifting action.
Supercar Saturdays Florida
Supercar Saturdays Florida will return to SEMA Fest with a curated collection of rare hypercars, supercars and exotic vehicles. The display will give attendees an up-close look at some of the world's most exclusive performance vehicles and another dimension of contemporary car culture.
"Industry professionals don't just attend the SEMA Show; they experience it," said SEMA Trade Show Director Andy Tompkins. "The outdoor activations give attendees opportunities throughout the week to see professional drivers, purpose-built vehicles and leading performance brands in action."
On Friday, November 6, members of the public may purchase Friday admission to the SEMA Show and SEMA Fest and experience the full range of automotive attractions. Friday access allows enthusiasts an opportunity to explore the SEMA Show, experience outdoor motorsports activations and then continue the evening at SEMA Fest for additional automotive experiences and live entertainment.
The 2026 SEMA Show opens on Election Day, November 3. SEMA's Drive the Vote campaign encourages attendees to make a plan to vote before traveling to Las Vegas. Visit www.sema.org/vote for more information.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.
Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.
