By SEMA News Editors
The 2026 SEMA Show, November 3–6 in Las Vegas, offers more than just the latest products, innovative builds and industry trends. It’s an opportunity to build relationships, connect with fellow automotive aftermarket professionals and discover new ways to grow your business. From council and network events to industry meetups, there are plenty of opportunities to make valuable connections throughout Show week.
SEMA members can take their experience even further with exclusive benefits and resources designed to help them make the most of their time at the Show. Explore the networking events worth adding to your schedule and discover how SEMA membership can open the door to more connections, greater access and added value.
Build Relationships That Drive Business: Councils and Networks Events to Add to Your SEMA Show Schedule
Taking place throughout 2026 SEMA Show week, November 3-6 in Las Vegas, SEMA Council and Network events are the go-to destination to connect with peers in your market segment, network with industry leaders and gain access to tools and resources for career and business growth.
Mark your calendar now. From casual happy hours and signature receptions to educational seminars, there's an event for every professional across the automotive aftermarket. Check out the schedule below, and RSVP to connect with your community.
Automotive Restoration Market Organization (ARMO)
ARMO/HRIA Booth: November 3-6, 9:00 a.m.–5:00 p.m., Central Hall, Booth #23295
Connect with ARMO leadership, view stunning booth vehicles built by members and discover resources to help your restoration business thrive.
ARMO/HRIA Vehicle Unveilings: November 3, at 10:30 a.m., Central Hall, Booth #23295
Watch as the ARMO/HRIA booth vehicles are revealed and get to know the builders.
ARMO Reception: November 3, at 5:30 p.m., Westgate Hotel Ballroom A
This year's ARMO reception brings an exciting "Legends of ARMO" theme celebrating the industry's top people, businesses and products. Network with fellow restoration professionals and enjoy appetizers and drinks.
Education Session–Planning the Next Chapter: Practical Strategies for Family Business Succession, Powered by ARMO: November 4, at 1:00 p.m., LVCC North Hall, N257
Gain insight into the realities of business succession and learn strategies to protect the business and successfully prepare for what's next.
Emerging Trends & Technology Network (ETTN)
Education Session–ETTN Lunch and Learn: Which Method of Boost Is Best for Street Cars?: November 5, at 11:00 a.m., LVCC North Hall, N237
Learn about popular boosting methods--turbochargers, centrifugal superchargers and positive-displacement superchargers--and what makes each system excel in different applications.
Future Leaders Network (FLN)
FLN Reception: November 3, at 5:00 p.m., LVCC West Hall W232
Network with fellow young professionals, discover resources to grow your career and celebrate outstanding achievements during the awards ceremony, all while enjoying appetizers and drinks in a relaxed setting.
Pathways to Professional Development, Powered by FLN: November 4, at 11:00 a.m., LVCC North Hall, N257
Discover practical strategies to build stronger teams, elevate performance and create a workplace culture where people and businesses thrive.
Hot Rod Industry Alliance (HRIA)
ARMO/HRIA Booth: November 3-6, 9:00 a.m.–5:00 p.m., Central Hall, Booth #23295
Connect with HRIA leadership, see stunning hot rods built by members and discover resources to help your business thrive.
Education Session-Hot-Rod Builders' Panel, Powered by HRIA: November 3, at 3:00 p.m., North Hall, N259
Learn from the industry's top hot-rod builders, ask questions and gain insights that can elevate your own builds and business practices.
HRIA Reception: November 4, at 5:15 p.m., Westgate Hotel Ballroom A
Connect with the hot-rod community, enjoy a plated dinner and celebrate the people and businesses driving the industry forward during the awards ceremony.
Professional Restylers Organization (PRO)
PRO Booth and PRO Cup Challenge: November 3-6, West Hall, Booth #50237
Connect with PRO leadership, check out the builds competing in the PRO Cup Challenge and discover resources for growing your business. Visit by Wednesday, November 4 at 2:00 p.m. to cast your vote for the PRO Cup Challenge People's Choice Award.
PRO Reception: November 3, at 5:00 p.m., West Hall W326
Network with fellow automotive restylers, enjoy food and networking and honor top contributors during the awards ceremony.
PRO Happy Hour: November 4, at 4:00 p.m., West Hall PRO Booth #50237
Network, celebrate the PRO Cup Challenge winners and enjoy a relaxed environment with peers.
Education Session-Personalization Drives the Market: Why Restylers Matter More Than Ever, Powered by PRO: November 5, at 3:00 p.m., North Hall, N257
Gain insights into the pivotal role restylers play in elevating vehicle value, delivering unforgettable customer experiences and staying ahead of rapidly evolving trends.
SEMA Businesswomen's Network (SBN)
SBN Booth Featuring Partners Limelight Logic and Real Deal Revolution: November 4-7, Central Hall, #24327
The SBN booth will serve as a hub of learning, empowerment and professional development for women across the industry. Attendees can expect a full week of hands-on workshops, interactive sessions and meaningful networking opportunities.
SEMA Women's Leadership Symposium: Own the Room: Executive Presence, Leadership Transitions and Strategic Influence for Women Leaders, Powered by SBN, November 3, at 3:00 p.m., North Hall N257
Gain the mindset, skills and strategies to strengthen executive presence, navigate career transitions and confidently own influence and decision-making power.
SBN Reception: November 4, at 5:00 p.m., West Hall, W232
Connect with the SBN community, celebrate achievements and learn how to get involved.
Courageous Conversations: Addressing Conflict Without Burning Bridges, Powered by SBN, November 4, at 3:00 p.m., North Hall, N257
Learn practical tools for managing challenging personalities, rebuilding trust after conflict and applying emotional intelligence to navigate high-stakes discussions effectively.
SBN Gear-Up Girl Networking Event: November 5, at 11:45 a.m., West Hall, W256
Reserved only for women, the event serves as a networking opportunity for professionals to give back and share advice with today's female youth and those new to the industry.
Truck & Off-Road Alliance (TORA)
TORA Feature Vehicle Trail: November 3-6, Outside walkway between West Hall and North Hall
Explore the latest truck and off-road trends at this impressive display and vote for your favorite build.
Education Session-The Business Behind the Builds: Best Practices in the Truck and Off-Road Industry, Powered by TORA: November 3, at 11:00 a.m., North Hall, N257
A panel of industry experts will share insights and proven approaches to help shops, builders and brands operate more effectively and deliver standout results in a competitive market.
TORA Happy Hour: November 3, at 4:00 p.m., West Hall, Booth #58097, RANDY'S Worldwide
Wind down and network with truck and off-road enthusiasts while celebrating the TORA Best New Light Truck Award and TORA Best New Off-Road Product Award winners.
TORA Reception & Pinewood Drags: November 4, at 5:00 p.m., West Hall, W326
Connect with truck and off-road peers, celebrate achievements and participate in the Pinewood Drag races benefiting the SEMA Cares' partnering children's charities.
Wheel, Tire, Suspension & Brake Council (WTSBC)
WTSBC Reception: November 3, at 5:00 p.m., South Lower Hall, (New Products Showcase, Booth #41271)
Celebrate the wheel, tire, suspension and brake segments while networking with colleagues and industry leaders.
WTSBC Coffee & Conversation: November 4, at 8:00 a.m., South Hall, Inside Lower South 1
Grab a coffee, network and learn what's new and exciting in the wheel, tire, suspension and brake industry.
Education Session-Beyond the Powertrain, Powered by WTSBC: November 5, at 11:00 a.m., Central Hall, FutureTech Studio, 24401
Learn how higher torque outputs, evolving vehicle platforms and new performance expectations are impacting wheel and tire testing, suspension design, brake system innovation and materials technology.
SEMA Members Unlock More at the SEMA Show
The SEMA Member Lounge in room N251 on the second level of North Hall serves as an exclusive retreat for SEMA members during the busiest week of the year.
The SEMA Show, November 3-6 in Las Vegas, is packed with can't-miss activations and experiences, but one of the most valuable member benefits is tucked just off the Show floor behind a door marked N251.
The SEMA Member Lounge in room N251 on the second level of North Hall serves as an exclusive retreat for SEMA members during the busiest week of the year.
While most showgoers navigate booths and aisles, stand in line for lunch and coffee and search for a quiet place to take a call, SEMA members have access to a dedicated space designed to help them recharge, reconnect, stay productive and connect directly with SEMA staff.
Exclusive Benefits at the SEMA Show
SEMA members have access to the Member Lounge, which offers a comfortable environment away from the activity of the Show floor. Whether meeting with customers, responding to emails between appointments or simply taking a break to recharge devices, the lounge provides the space and amenities ideal for showgoers.
SEMA Member Lounge benefits include:
- Complimentary coffee.
- Internet and printer access.
- Device charging stations.
- Food available for purchase (little to no waiting in lines).
- Comfortable seating and workspace.
- Networking opportunities with fellow industry professionals.
- Private meeting rooms (up to 10 people; must be reserved in advance).
Tell SEMA What Your Business Needs
The Show is also an opportunity to connect with SEMA staff in person.
Every aftermarket business has different challenges and priorities. Whether it's navigating regulations, finding qualified employees, reaching new customers or keeping up with changes in the marketplace, SEMA wants to hear directly from the businesses it serves.
- Share feedback, concerns and recommendations for new member benefits.
- Tell SEMA about their business and discuss how the association can help.
- Learn more about SEMA programs and resources available to their company.
- Ask questions and connect with staff who can help point them toward relevant resources.
These conversations give members a direct opportunity to communicate what matters to their businesses and what they would like to see from their association.
Join SEMA Membership Before You Arrive or Sign Up at the Show
Each year, the Member Lounge generates plenty of curiosity from attendees who aren't members. What's behind the door? Why are people coming and going throughout the day? How do I gain access?
The answer is simple: SEMA Membership.
While the SEMA Show offers unmatched opportunities for networking, education and product discovery, SEMA Membership unlocks an additional level of convenience and connection through year-round benefits like industry-leading market research, advocacy efforts, business savings programs, councils and networks, and resources designed to help aftermarket companies grow and succeed.
If you're planning to attend the 2026 SEMA Show and want access to one of the event's best-kept secrets, now is the time to join.
Visit sema.org/join to become a SEMA member and unlock exclusive benefits before arriving in Las Vegas.
Show Tools to Improve Your Experience
SEMA offers a number of tools to help you navigate your week on site and maximize your time at the SEMA Show.
One of many valuable tools offered for 2026 SEMA Show exhibitors and attendees alike is the SEMA Show App, a must-have for anyone attempting to maximize their time at the aftermarket's premier industry event. Download here.
Need to find an exhibitor? Check out the floorplan. Want tickets for special events or looking to register for an education session? Visit the Registration Resource Center. Have questions? Just ask our AI-powered chatbot, Bessie. Available 24/7, chatting with Bessie is easy—simply text 833-338-3101, download the SEMA Show mobile app, visit SEMAShow.com or scan any of the QR codes located throughout the Las Vegas Convention Center campus to access Show information anytime, anywhere.
