By SEMA News Editors
The countdown is on: The 2026 SEMA Show, November 3-6 in Las Vegas, is less than three weeks away. (Still need a booth? Start here.)
Before heading to Las Vegas, exhibitors should take the time to confirm the final details for their booth from services and shipping to registration and onsite support.
Freeman Services and Orders
Exhibitors should review booth service orders and confirm that all necessary arrangements are in place before arriving at the Las Vegas Convention Center. SEMA partner Freeman provides a range of exhibit services and solutions to help companies prepare their booths for the Show, including booth offerings like flooring, electrical, production and more; freight options like material handling and shipping services; and booth services like labor and cleaning.
Review orders, confirm service details, and address any remaining needs through Freeman online.
Review Shipping Options and Hand-Carry Rules
Exhibitors have five options for shipping materials to the 2026 SEMA Show: Freeman's advance warehouse, direct delivery through the marshaling yard, personally-owned vehicles (POV) with Freeman-assisted material handling, hand-carry/self-unload, and direct shipping through priority carriers such as FedEx, UPS or DHL. Each option has different deadlines, arrival procedures and requirements.
Planning to drive materials to the convention center? POV deliveries with Freeman assistance incur material handling fees. Hand-carry/self-unload requires materials to be carried by full-time company employees, with a 30-minute unloading limit and no unattended vehicles.
Review the "ABCs of Shipping to Your Booth" section of the SEMA Show Exhibitor Service Manual for shipping deadlines, delivery instructions, equipment restrictions and complete requirements.
Confirm Exhibitor Registration Details
Exhibitors who still need to register or make changes requiring payment should visit the Exhibitor Registration area in the South Hall Lower East Lobby at the Las Vegas Convention Center. Registered exhibitors who have a QR code confirmation and only need their badge printed can use satellite exhibitor registration desks in the Lower South Hall West Lobby, Central Hall or West Hall.
Satellite locations are for badge printing only. Exhibitors must present their personalized QR code confirmation and a valid, government-issued photo ID with a name matching the badge. Badges can only be printed for the person named on the badge; picking up badges for colleagues is not permitted.
Exhibitors should review the SEMA Show Exhibitor Service Manual for registration details and hours before arriving.
Need On-Site Help During SEMA Week? Know Where to Go
Questions or last-minute needs may arise during move-in or Show week. Before arriving, exhibitors should have their sales representative and other key contact information on hand.
Freeman Service Desks are located in each hall of the SEMA Show campus. Exhibitors may call 888-508‑5054 or email sema@freeman.com for on-site assistance.
Exhibitors may also visit the SEMA Show Office in Central Hall Room C103, or call 702-943-3505 for on-site SEMA Show assistance.
Help Build a Future Workforce With the Society of Automotive Engineers (SAE)
SEMA Show is an opportunity to connect with customers, industry peers and potential future employees. Similarly, through SAE's Collegiate Design Series, exhibitors can put their brands in front of emerging engineering talent while building relationships with students preparing to enter the automotive and mobility industries. Explore sponsorship opportunities to support student engineering teams, increase brand visibility and connect with the next generation of talent.
Learn more about SAE Collegiate Design Series sponsorship opportunities.
More Must-Read Exhibitor Resources
Registering staff and planning travel are just two pieces of a successful SEMA Show strategy. Exhibitors can also review the Exhibitor Service Manual plus these other must-read resources for practical guidance on planning, marketing, generating leads and managing their Show investment:
- Have a Plan for the 2026 SEMA Show: Essential Resources for Exhibitors
- Exhibitors: Maximize Your Marketing ROI at the 2026 SEMA Show
- Generate More Leads at the 2026 SEMA Show
- Resources to Help Exhibitors Save Money on Their 2026 SEMA Show Investment
- No-Cost Media Resources and Tools Available to SEMA Show Exhibitors
- Exhibitors: Register Your Staff and Save on Travel to the 2026 SEMA Show
Questions about exhibiting? SEMA Show management is available at 909-396-0289 or SEMAShow@sema.org.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.
Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.
