By SEMA News Editors
Oracle Lighting, the aftermarket brand providing automotive LED lighting, has announced the appointment of Johnny Johnson as its new strategic account manager. Johnson will help grow the company's core aftermarket LED business while leading its expansion into fleet, motorcycle and powersports, and into new international markets.
The hire is part of a broader expansion of Oracle Lighting's sales organization, driven by sustained growth in both its wholesale distribution network and its emerging business segments, according to the company.
"We're growing, and that growth means we need people who can strengthen the business we've built and open doors in markets that are new to us," said Jaclyn Bradham, chief revenue officer of Oracle Lighting. "When we defined this role, we were looking for someone who knows the aftermarket from the inside, understands how dealers and distributors actually buy and has built channels both here and overseas. Johnny is exactly who we were hoping to find. He'll add value to our core LED customers from day one, and his experience in powersports and international distribution makes him the right person to take our newest lines and markets from opportunity to core business."
In his new role, Johnson will work with Oracle Lighting's core aftermarket LED distributors and resellers while building the company's presence with fleet operators and upfitters, motorcycle and powersports dealers, and the partners who serve them. He will also play a central role in expanding Oracle Lighting's international distribution, drawing on his experience rebuilding international dealer channels, according to Oracle.
Johnson brings more than 15 years of sales and business development leadership across the automotive and powersports aftermarket. Most recently, he served as vice president of Sales and Business Development at Derive Systems, a global provider of automotive performance tuning technology. There he rebuilt the sales organization, grew the domestic dealer business, revived the international dealer channel and launched a dealer win-back program that brought dormant accounts back into the business, according to Oracle.
Previously, as national sales director at Dynojet Research, Johnson led the expansion of the company's powersports dealer network.
"Oracle Lighting has built a strong reputation for innovation and quality that dealers and enthusiasts already trust," said Johnson. "My focus is to build on that with the customers who got Oracle here, and to take the brand into fleet, motorcycle, powersports and international markets where that reputation can go a long way."
For more information, visit oraclelights.com.
