By SEMA News Editors
One week. One campus. Thousands of products and vehicles, more than 2,000 brands, and dozens of education sessions and activations––all leading up to a Friday finale featuring the SEMA Cruise, motorsports action and four top-notch bands.
Four days. Thousands of products. More builds than can fit on a camera roll. Not to mention world-class education, demonstrations, activations, after-hours events––and then live music and motorsports to close it all out.
That's SEMA Week, November 3–6 at the Las Vegas Convention Center, beginning with the SEMA Show and capped by SEMA Fest on Friday night.
For SEMA Show attendees, here's a look at how the week unfolds––and how Showgoers can take the experience from the Show floor to SEMA Fest on Friday, November 6.
SEMA Show attendees can add SEMA Fest to the Friday itinerary when registering for the SEMA Show or in the Registration Resource Center. Non-industry friends and family can purchase available SEMA Fest ticket options and join the celebration at semafest.com.
Tuesday–Thursday: See What's New at the SEMA Show
9:00 a.m.–5:00 p.m. PT | SEMA Show
Start each day exploring more than 2,000 exhibiting brands and vendors, with the newest automotive products, technologies and trends filling the LVCC. From industry launches to hands-on demonstrations and exhibitor activations, there's something new around every corner.
Make time for the builds: Feature vehicles are displayed throughout the LVCC and surrounding areas, giving attendees a closer look at the latest products in real-world applications. The SEMA Battle of the Builders competition adds another must-see stop, showcasing some of the industry's most influential vehicle builders.
Find the latest products: The New Products Showcase in the Lower South Hall brings thousands of new products together in one place––an ideal starting point for finding what's new and building a Show itinerary around the products and companies that matter most.
Build in some learning time: Dozens of free education sessions cover professional skills and industry topics throughout the Show, giving attendees a chance to step away from the floor and pick up new ideas, information and skills.
And when the Show floor closes, the day doesn't necessarily end. From the Industry Honors event to networking opportunities and after-hours events, SEMA Week continues beyond regular Show hours.
Friday: Save Room for the SEMA Week Finale
9:00 a.m. PT onward | SEMA Show
Make Friday count. Finish the exhibitor stops still on the list, revisit favorite builds, catch anything missed earlier in the week and take one more lap through the New Products Showcase. Then, as the Show floor closes, the action heads outside.
4:00 p.m. PT | SEMA Cruise
Join thousands of fans as they gather to watch vehicles leave the convention center during the SEMA Cruise. It's the transition point between the business of the Show and the celebration that follows.
3:00 p.m. PT onward | SEMA Fest
Doors open for SEMA Fest, beginning with automotive attractions and motorsports activations straight on the SEMA Show campus. This year's lineup includes OPTIMA drifting demonstrations, the Globe of Death and rare supercars and hypercars from Supercar Saturdays Florida.
Then the volume goes up on the SEMA Fest stage, featuring The Offspring, Jimmy Eat World, 311 and The Alive.
SEMA Fest carries the energy of the Show into the evening, bringing together live music, motorsports, vehicles and automotive culture in one closing-night celebration.
SEMA Show attendees can add SEMA Fest to the Friday itinerary when registering for the SEMA Show or in the Registration Resource Center. Non-industry friends and family can purchase available SEMA Fest ticket options and join the celebration at semafest.com.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.
Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.
