By SEMA News Editors
The 2026 SEMA Show, November 3-6 in Las Vegas, is less than 50 days away. For exhibitors, bringing the right team members can help companies make the most of their investment––and taking advantage of available travel savings can help make the trip more cost-effective. (Still need a booth? Start here.)
Register Staff Members Now to Save on SEMA Show Badges
Exhibitors should register their staff members as soon as possible. For domestic U.S. and Canadian exhibitors, badges registered by Friday, September 25, will be mailed to the Exhibitor Key Contact. Registrations can still be completed online after that date, but badges must be picked up on-site. International exhibitor badges are not mailed. Each registered staff member must bring the confirmation email with QR code and a government-issued photo ID to pick up a badge.
The Exhibitor Key Contact can register company personnel through the Exhibitor Registration portal. View more details about registering staff members at semashow.com/exhibitor-registration.
Why Bringing a Bigger Team to SEMA Helps Exhibitors in the Long Run
Bringing more team members a;gives companies more opportunities to cover the Show floor, evaluate new products, connect with industry members and bring fresh ideas back to the business.
Employees from different areas can offer new perspectives, while SEMA Education sessions can help staff build skills and stay current on aftermarket developments. The Show also gives newer employees and emerging leaders opportunities to learn from industry experts and build professional connections.
Registration assistance is available Monday–Friday, 9 a.m.–5 p.m. ET, at 508-743-8571 or aapexsema@maritz.com.
Save on Airfare to the 2026 SEMA Show
Exhibitors can also take advantage of discounted airfare available through several airlines during the SEMA Show travel period.
- Alaska Airlines: 7% off published fares for travel Oct. 27–Nov. 9. Use code CMO943 when booking.
- Delta Air Lines: 3%, 5% or 8% discounts for travel Oct. 27–Nov. 9. Use code NY4K4.
- Southwest Airlines: Up to 10% off Choice Extra and Choice Preferred fares for travel Oct. 31–Nov. 9.
- United Airlines: 2%, 5% or 7% discounts for travel Oct. 27–Nov. 9. Use code ZS5W757550.
Companies should review each airline's terms and booking requirements when making reservations.
Consider the Las Vegas Monorail, Discounted During SEMA Week
For staff members staying at hotels near the Las Vegas Monorail, the system can provide a convenient way to travel between the Strip and the Las Vegas Convention Center. The Monorail operates above street-level traffic, and the Boingo Station provides access to the LVCC near the Central Hall.
Stations also serve areas near MGM Grand, Horseshoe/Paris, Flamingo/Caesars Palace, Harrah's/The LINQ, Westgate and Sahara. SEMA Show attendees can access exclusive Monorail ticket discounts through the SEMA 2026 ticket page.
Use the Vegas Loop During SEMA Week
The Las Vegas Convention Center Loop provides underground transportation around the LVCC, with rides on LVCC property available at no charge. It can help staff members move between areas of the campus without walking the entire distance between buildings.
The Loop also connects the LVCC with locations including Westgate, Encore and Resorts World. Those routes are fee-based, with rates available through the Vegas Loop ticket page.
Book Official SEMA Show Hotels for the Lowest Possible Prices
With a larger team attending, coordinating hotel accommodations early becomes especially important. Exhibitors can book through onPeak, the official housing provider for the SEMA Show, for hotel options, flexible booking and opportunities like earning hotel loyalty rewards at select properties, including the MGM Collection with Marriott Bonvoy rewards points. Companies can book SEMA Show hotel rooms through onPeak.
Don't Forget Maritz Xpress Leads (Invaluable)!
More staff members at the Show can also mean more opportunities to connect with customers and prospects. Maritz Xpress Leads allows exhibitors to scan attendee badges and capture lead information, making it easier for staff members to collect and organize contacts throughout the Show.
Leads can be reviewed at the end of each day so teams can begin organizing follow-up while conversations are still fresh––an invaluable service during a busy Show week. Learn more about Xpress Leads.
Get Your Brand in Front of SEMA Showgoers (For Free)!
Exhibitors have several free opportunities to put company news in front of SEMA Showgoers and media members:
- Post press releases in the SEMA Show Online Media Center: Product launches, vehicle debuts, partnerships, company milestones, special appearances and other Show-related announcements can be submitted at semashow.com/press-release.
- Host a press conference: Exhibitors can apply for a spot on the official 2026 SEMA Show Press Conference Schedule through the Exhibitor Dashboard. Applications submitted by September 21 will be included in SEMA Show Press Conference Schedule promotions.
- Vehicle Reveal (New for 2026): Exhibitors unveiling a vehicle build can submit a Vehicle Reveal Form through their Exhibitor Dashboard to have their reveal included in a list shared with media.
- Tell your social media followers: Promote your presence with free graphics, copy templates, logos, and press release tools––all sized and ready to post at semashow.com/digital-tools.
- Create a press release or press kit: It's never too early to begin working on a press release or press kit to distribute at the SEMA Show. In addition to having press kits available to reporters in your booth, exhibitors can place physical press kits and releases in the SEMA Show Media Center, located in Room S219, on the Skybridge between South and Central Halls, at no cost.
Learn more about SEMA Show press opportunities.
More Must-Read Exhibitor Resources
Registering staff and planning travel are just two pieces of a successful SEMA Show strategy. Exhibitors can also review the Exhibitor Service Manual plus these other must-read resources for practical guidance on planning, marketing, generating leads and managing their Show investment:
- Have a Plan for the 2026 SEMA Show: Essential Resources for Exhibitors
- Exhibitors: Maximize Your Marketing ROI at the 2026 SEMA Show
- Generate More Leads at the 2026 SEMA Show
- Resources to Help Exhibitors Save Money on Their 2026 SEMA Show Investment
- No-Cost Media Resources and Tools Available to SEMA Show Exhibitors
Questions about exhibiting? SEMA Show management is available at 909-396-0289 or SEMAShow@sema.org.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com, the Registration Resource Center, or the 2026 SEMA Show floorplan.
Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.
