By Ashley Reyes
The Automotive Restoration Market Organization (ARMO) is hosting a webinar to help automotive restoration professionals learn how video content can help their business stand out, build trust and increase sales in today's marketplace.
"ARMO General Membership Meeting and Panel Discussion: Gears and Growth––Building Trust and Finding Customers on Social Media" will take place on Thursday, October 15, at 10:00 a.m. PDT/1:00 p.m. EDT.
During the general membership meeting, select committee leaders will share brief updates on ARMO's initiatives and member resources. The event will then transition into a panel discussion moderated by Joanna Agosta Shere, president at Steele Rubber Products, and featuring panelists Barry Alt, founder and digital marketing strategist at Motor Head Digital; Jason Chandler, marketing director at Auto Metal Direct; and Tony D'Antonio, CEO and founder at D'Antonio Automotive.
During this session, attendees will learn how busy automotive businesses can use simple, authentic behind-the-scenes video to prove their quality and secure direct-to-consumer sales. Panelists will also discuss how shops can turn the work they are already doing in the garage into an effective sales and community-building tool without requiring a large production budget.
Whether you're looking to increase visibility, build customer confidence or create more engaging video content through authentic storytelling, this session will provide practical strategies you can implement immediately.
ARMO membership is open to SEMA member companies serving the automotive restoration market, including manufacturers, distributors, retailers, restorers and car clubs. To learn more or to join, visit www.sema.org/armo.
