By Ashley Reyes
To help motorsports brands build their media pipeline and generate more product awareness, the SEMA Motorsports Products & Media Council (MPMC) will host its 30th Anniversary Media Trade Conference, February 2-4, 2027, in Orlando, Florida.
Open to MPMC, Truck & Off-Road Alliance (TORA) and PRI Show exhibitors, the event offers the most efficient, effective and affordable way for companies to meet one-on-one with media outlets who can promote their company news and products to targeted audiences.
Why Register for the Conference?
- Focused Meetings: Participate in up to 42 uninterrupted, half-hour meetings with journalists, editors, podcasters, photographers and content creators covering the automotive aftermarket.
- Expand Your Reach: Identify opportunities for product features, editorial coverage, podcast appearances and more.
- Showcase Your Products: Use the included hotel suite as an exhibit space to display products and share marketing materials.
- Curated Schedule: Receive a curated meeting schedule in advance of the event.
- Networking Opportunities: Attend networking breaks and special after-hours events to further conversations in a relaxed setting.
"The biggest advantage we find coming to the Media Trade Conference is talking directly to influencers and people in the industry," said Gary Nelson of Aldan American. "We can talk to media one-on-one, face to face, and that's nice because you can build a lasting relationship that way. We've met a few influencers at the event that we work with on a regular basis."
Register Before the Deadline
Manufacturer registration for the Media Trade Conference is open to SEMA MPMC, Truck & Off-Road Alliance (TORA) and PRI Show exhibitors until Friday, October 2, at www.mediatradeconference.com.




