By Ashley Reyes
There is still time to join the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) virtual Coffee & Conversation event focused on common industry misconceptions, taking place Thursday, September 3, at 9:00 a.m. PT on Zoom. Register for the WTSBC event here.
WTSBC Coffee and Conversations are virtual events where members gather to network and exchange insights on industry challenges. The upcoming session will tackle some of the most common myths surrounding wheels, tires, brakes and suspension, and the real-world impact these misconceptions can have on products, customer trust and the industry's reputation.
Designed as a collaborative, peer-driven discussion, the event will be led by John Rastetter, tire information ambassador at Tire Rack; Gary Ruede, technical supervisor at Discount Tire Company; and Todd Steen, executive director of business development at Jackson.
What myths are out there? Bring your myths to the event! Attendees will be asked to participate in live polling to determine whether certain statements are true or false, helping spark conversation and reveal how pervasive these myths can be across the industry.
Register for the WTSBC event here.
