By Ashley Reyes
Each year, the MPMC Media Trade Conference brings together the people who build leading motorsports brands with the media professionals who tell their stories.
Hosted by the Motorsports Products & Media Council (MPMC), the event will celebrate its 30th anniversary February 2-4, 2027, at the Embassy Suites in Orlando, Florida, while once again delivering unmatched value to manufacturers by giving them something they rarely receive at traditional trade shows: undivided attention from the media.
By registering now, manufacturers can secure up to 42 half-hour, face-to-face meetings with journalists, editors, photographers, videographers, podcasters and digital creators to discuss future coverage opportunities, including product features, technical content, podcast interviews and long-term editorial relationships.
Already-registered brands include Auto Meter Products, Inc., QA1 Brands, Edelbrock Group and many more, each of whom will receive a curated meeting schedule in advance of the event.
"We've been going to MPMC for a lot of years; it's my favorite show of the year because you get to talk to so many people," said Tom Longo of Spal Automotive. "The SEMA Show and PRI Show are great, but they are busy and chaotic. When you get a 30-minute meeting with a particular media outlet and that's all you can focus on, you learn something. For us, we've always really enjoyed that relationship side of the event."
No Costly Booth Setup, Just Focused Connections
Participating manufacturers receive a hotel suite that serves as their exhibit space throughout the conference. Media attendees rotate from room to room for each scheduled meeting, creating an efficient environment for manufacturers to discuss their products and initiatives while learning more about each media outlet's audience and editorial focus.
Manufacturer registration for the Media Trade Conference is open to SEMA MPMC, Truck & Off-Road Alliance (TORA) and Performance Racing Industry (PRI) business members. Media registration will open in October.
To learn more and to register, visit www.mediatradeconference.com.
For a recap of last year's event, click here.
