By Ashley Reyes
The SEMA Motorsports Products & Media Council (MPMC) will host a virtual general membership meeting and panel discussion focused on the state of motorsports media on Wednesday, September 30, at 10:00 a.m. PDT.
Taking place via Zoom, the meeting will kick off with updates on current council initiatives, member events at the PRI Show, and what to expect from the 2027 Media Trade Conference. Attendees will then hear from a panel of experts representing traditional media, content creation and event promotion in motorsports on how motorsports manufacturers can effectively reach the right audiences.
Panelists include Matt Boice, group vice president of sales at FMA Group, Morgan Evans, co-founder at Torque n' Tungsten, Mike Galimi, content director at HOT ROD Network, and Johnny Mill, president--FRDM+ at Cleetus McFarland. Moderator Brain Lohnes, announcer at NHRA, will guide the discussion and facilitate the question-and-answer period.
Attendees will learn:
- How motorsports audiences discover, consume and engage with content.
- Where media professionals find story ideas and source information.
- Emerging marketing opportunities for increasing brand awareness.
- Effective ways to promote products in a changing media landscape.
For motorsports parts manufacturers and industry professionals looking to position their brand for greater media coverage, this webinar is an opportunity to gain insights and best practices from media experts at the crossroads.
Bonus incentive: The first 20 members to register and attend the full webinar will receive a $20 Uber Eats voucher.
