By Ashley Reyes
What happens when motorsports parts manufacturers and media come together in one dedicated venue to form new partnerships?
The answer is the MPMC Media Trade Conference, which will celebrate its 30th anniversary as the aftermarket industry's premier business-to-media networking event, February 2-4, 2027 at the Embassy Suites in Orlando, Florida. Hosted by the Motorsports Products & Media Council (MPMC), the event connects industry professionals who build leading brands with the journalists, editors, photographers, podcasters and content creators who cover the motorsports aftermarket.
What Exhibitors Get
- Up to 42 prescheduled face-to-face meetings with leading media who can help promote products to highly engaged audiences.
- A private hotel suite, included with registration, to showcase products and marketing materials.
- A curated meeting schedule developed by the SEMA team to ensure brands are matched with relevant media.
- Access to networking breaks and special after-hours events designed for furthering conversations in a relaxed setting.
What Attendees are Saying
Johnny McDevitt of BluePrint Engines said, "When we're not building the world's best performance engines, we're attending the MPMC Media Trade Conference and getting to know all the media that's involved. Anybody who's anybody shows up at the Media Trade Conference – the best manufacturers in the world related to performance automotive and the best media in the world related to performance automotive. If you're not at MTC, you're missing out."
Save $100 by Registering Early
Manufacturer registration is open to MPMC, Truck & Off-Road Alliance (TORA) and Performance Racing Industry (PRI) business members.
Exhibitors can save on registration by signing up before the Tuesday, September 1, early-bird pricing deadline. Media registration will open in October. To learn more and to register, visit mediatradeconference.com.




