By SEMA News Editors
Ronald "Ron" Shivers, owner of Dee Zee, Inc., the Iowa-based truck accessory manufacturer, has passed away. He was 73.
After earning his CPA designation, Shivers joined Dee Zee as controller in 1978. He was promoted to president in 1987 and spent the following decades guiding the company before he eventually acquired full ownership of Dee Zee, retiring in 2013.
Shivers was a proud SEMA and TORA member who dedicated much of his life to advancing the truck and accessory market. Under his leadership, Dee Zee continued to innovate and make a lasting impact on our industry. That impact was recognized in 2023 when Dee Zee was honored as SEMA Show Manufacturer of the Year.
"Beyond his accomplishments in business, Ron will be remembered for his passion for people, his commitment to the industry and his unwavering support of the truck market," representatives of SEMA's TORA council said in a statement. "TORA is grateful for Ron's many contributions and the legacy he leaves behind. We extend our deepest condolences and heartfelt wishes to his family, friends, and the entire Dee Zee team during this difficult time. Thank you, Ron, for everything you gave to our industry. You will be greatly missed and fondly remembered."
For more information, see the full obituary here.
