By Ashley Reyes
Manufacturer registration is open for the SEMA Motorsports Products & Media Council (MPMC) Media Trade Conference, taking place February 2-4, 2027, in Orlando, Florida, at mediatradeconference.com.
The media landscape has evolved during the past decade, and so have the ways that brands interact with and reach their customers. While established editors and legacy publications remain an important part of the content mix, today's buying decisions are heavily shaped by digital creators, podcasters and niche content platforms. To stay relevant and competitive, manufacturers need to engage both traditional media and emerging content channels.
The MPMC Media Trade Conference gives motorsports manufacturers the opportunity to participate in up to 42 face-to-face, half-hour meetings with journalists, editors, podcasters and content creators who can help share their company news and products with the right audiences. Held in private suites, the pre-scheduled meetings are tailored to connect brands with media that best align with their products, audience and business focus.
Manufacturer registration for the Media Trade Conference is open to MPMC, Truck & Off-Road Alliance (TORA) and Performance Racing Industry (PRI) business members. Manufacturers can save money by registering before the September 8 early-bird pricing deadline. Media registration will open in October.
To learn more or register, visit mediatradeconference.com.
