By Ashley Reyes
The Truck & Off-Road Alliance (TORA) Feature Vehicle Showcase at the 2026 SEMA Show will feature ten standout builds, giving automotive aftermarket buyers, media and industry professionals an opportunity to discover the latest trends driving today's truck and off-road market––all in one convenient location.
Applications are open now for builders to be a part of the Showcase at sema.org/tora-feature-vehicles.
Located on the outside walkway between North and West Halls of the Las Vegas Convention Center––known as the TORA Feature Vehicle Trail––the Showcase offers builders an opportunity to put their skills, build and brand in front of a global audience. Highlighting everything from lifted and lowered trucks and side-by-sides to overland-ready, electric vehicles/hybrid and CUV/crossover vehicles, the Showcase will reflect the full spectrum of trends defining today's truck and off-road landscape.
"The TORA Feature Vehicle Showcase is where truck and off-road innovation, creativity and products converge," said TORA Council Director Denise Waddingham. "Builders are encouraged to apply to put their hard work and ingenuity on display."
Gain Recognition at the SEMA Show and Beyond
The 10 TORA Feature Vehicles selected for the Showcase will be in the running to win the TORA Feature Vehicle Best in Show award voted on by SEMA Showgoers. The winner will be announced and recognized at the TORA Reception on Wednesday of the SEMA Show. All participating vehicles will also be featured in SEMA's digital publications and social media leading up to, during, and after the SEMA Show.
The cost to participate in the Showcase is $1,500, with $500 of that amount benefiting SEMA Cares. Apply here.
Contact Denise Waddingham at deniselw@sema.org with any questions.
