By Ashley Reyes
Artificial intelligence (AI) is a frequent topic of conversation, but for automotive restylers, understanding how to use it to improve shop efficiency and profit isn't always straightforward.
To help automotive restyler professionals learn how to apply AI to their business, the SEMA Professional Restylers Organization (PRO) will host a virtual general membership meeting and panel discussion on Tuesday, August 25, at 10:30 a.m. PT/1:30 p.m. ET.
During the general membership meeting, select committee leaders will share brief updates on current member resources, plus PRO events planned for the 2026 SEMA Show, like the PRO Cup Challenge. The event will then transition into a panel discussion, giving attendees a rare opportunity to learn AI best practices from aftermarket leaders.
Moderated by Jesse Stoddard of AutoStyle Marketing, the session will feature panelists Grant Evans of Ecoological and Noah Rhodes of AutoStyle Marketing. Together, they will share strategies for implementing AI to increase revenue, save money and save time.
This session will cover how to use AI for:
- Improving customer communication and follow-up.
- Creating marketing content faster.
- Organizing SOPs and team knowledge.
- Supporting sales and operations workflows.
- Helping customers visualize upgrades before they buy.
As AI shifts the way businesses operate, now is the time to secure your spot and gain a competitive advantage.
Feed image courtesy of Shutterstock | Summit Art Creations
