By Ashley Reyes
As part of its mission to serve, engage, and unite the truck and off-road industry, the SEMA Truck & Off-Road Alliance (TORA) is accepting applications for its TORA Feature Vehicle Showcase, taking place November 3-6 at the 2026 SEMA Show.
Open exclusively to TORA members, the Showcase gives builders the opportunity to feature their vehicle in a premier spot located on the outside walkway between North and West Halls of the Las Vegas Convention Center––known as the TORA Feature Vehicle Trail––during SEMA Show week. The goal is to showcase the latest trends, products and vehicles driving today’s truck and off-road market while providing builders with a platform to promote their skills to a global audience.
What to expect:
- Placement along a high-traffic outside walkway connecting North and West Halls.
- Continuous foot traffic from qualified industry attendees and media during SEMA Show week.
- Inclusion in SEMA digital coverage before, during and after the Show.
- On-site attendee voting for the TORA Best in Show Award. The winner will be announced during the SEMA Show TORA Reception.
To ensure all segments of truck and off-road are represented, TORA is accepting applications in the areas of SUV, side-by-side, lifted truck, lowered truck, overland, off-road, EV/hybrid and CUV/crossover.
Qualifying companies must be current SEMA and TORA members, and manufacturers must be exhibiting at the SEMA Show. The cost to participate is $1,500, with $500 of that amount benefiting SEMA Cares––the fundraising arm of SEMA that supports a variety of children's charities.
Read to put your build in the spotlight? Submit your application.
