By SEMA News Editors
RealTruck Teams Up With Joe Burrow
RealTruck––a global aftermarket manufacturer, and a digital destination for truck, Jeep, Bronco and off-road enthusiasts––is collaborating with NFL quarterback Joe Burrow for a customized one-of-a-kind Ford Bronco that will be showcased at his charity Golf Invitational in Cincinnati, Ohio, on May 29, and auctioned at the Barrett-Jackson Columbus Auction June 25–27.
One hundred percent of the hammer price from the sale of the custom Bronco will benefit Burrow's nonprofit organization, Joe Burrow Foundation, supporting the organization’s mission to provide resources and support to the underprivileged and underserved. Barrett-Jackson waives all fees and commissions for charity vehicle auctions.
"Collaborating with Joe Burrow Foundation on this custom vehicle build creates a unique platform to unite performance, purpose and community," said RealTruck Vice President of Marketing Lee Riser. "Together, we’re leveraging creativity, innovation and influence to inspire people, bring communities together and generate support for a cause that creates change."
The '22 Ford Bronco was unveiled at his Tiger Tee-Off charity event in Baton Rouge in May, and is customized with RealTruck accessories, a custom wrap, and interior upgrades to complete the Burrow built Bronco. Features of the build include a Steel Bender bumper, RealTruck winch, 3.5-in. Superlift suspension and Havoc roof rack and lasso lights.
"It's really special to be able to give back to the Cincinnati and Baton Rouge communities that have supported me throughout my career," said Burrow. "This custom Ford Bronco build is more than just a vehicle, it's a symbol of the hard work that Ohio and Louisiana are known for. I want to thank RealTruck and the builders who put their craftsmanship into this project. Whoever ends up behind the wheel of this one-of-a-kind ride can rest assured that the proceeds are going to a great cause."
RealTruck Teams Up With Trae Young
NBA star Trae Young has teamed up with RealTruck to transform his RAM TRX pickup into a personalized masterpiece that pays homage to his roots. This one-of-a-kind build isn't just about luxury; it’s a high-performance tribute to the journey that started in Oklahoma.
Crafted by the expert hands of Jim Lewis at ProMotorsports, the truck underwent a comprehensive transformation featuring premium upgrades and personal design cues, including:
RealTruck Performance Accessories: The build is outfitted with the award-winning RealTruck RetraxPro Retractable Tonneau Cover, providing sleek, secure storage for the truck bed and AMP Research PowerStep Vision Steps--adding both utility and a modern tech edge for easy entry and exit.
Additional vehicle protection products such as Husky liners and the all-new Husky Guardian Comfort truck bed and tailgate mat.
Alea Leather Interior: The interior features bespoke Alea leather seats, dash upgrades that include Norman North green and other nods to Trae's high school.
