By Ashley Reyes
The SEMA Truck & Off-Road Alliance (TORA) has opened applications for its Feature Vehicle Showcase, taking place at the 2026 SEMA Show, November 3-6, at sema.org/tora-feature-vehicle-showcase.
Every year at the SEMA Show, TORA showcases up to 10 unique vehicle builds in a premier spot located on the outside walkway between North and West Hall of the Las Vegas Convention Center. The vehicles––built by TORA member companies and installed with member manufacturers' products––highlight the latest trends, products and technologies driving the truck and off-road market today.
"The TORA Feature Vehicle Showcase is all about celebrating the builders, vehicles and aftermarket parts that drive the truck and off-road industry forward," said TORA Council Director Denise Waddingham. "We invite our members to submit an application for the opportunity to share their work with thousands of SEMA Show attendees."
Submissions are being accepted in the areas of SUV, side-by-side, lifted truck, lowered truck, overland, off-road, EV/Hybrid and CUV/crossover. Each vehicle selected to be showcased will be featured on TORA's social media channels and SEMA News up to and during the SEMA Show and be in the running for the TORA Feature Vehicle Best in Show Award announced during TORA's SEMA Show reception.
Feature vehicle space at the SEMA Show is typically reserved for exhibitors. However, the TORA Feature Vehicle Showcase gives all TORA member exhibiting manufacturers, non-exhibiting builders and retailers a rare opportunity to obtain added exposure.
The cost to participate is $1,500 if selected, with $500 of that amount benefiting SEMA Cares––SEMA's nonprofit entity that supports children in need.
