By Ashley Reyes
There is still time to register for the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) virtual Coffee & Conversation on evolving consumer trends, taking place Thursday, June 4, at 9:00 a.m. PST/12:00 p.m. EST.
WTSBC Coffee and Conversations are virtual events where members gather to network and exchange insights on industry challenges. This session will focus on evolving consumer trends in the wheel, tire, suspension and brake landscape.
The session will be led by Alissa Maffett, vice president of strategy at Jackson Marketing; Alex Martini, owner at MetaMartini; and Jason Weidman, brand manager, wheels at The Wheel Group. Together, they will share insight into current purchasing behaviors, including how pricing pressures and fuel cost fluctuations influence buying decisions, product selection and upgrade timing.
Topics include:
- Who is today's consumer
- How buyer profiles have shifted in recent years
- What buyer profile shifts mean for manufacturers, retailers and installers
- Changes in where consumers are making purchases, both online and in-store
- How purchasing shifts impact sales strategies and customer engagement
Unlike webinars, where there is little time for interaction, Coffee & Conversations are designed to encourage open dialogue, shared experiences and practical takeaways in a relaxed, peer-driven environment.
With the event just days away, now is the time to register and be part of the discussion.
