By Ashley Reyes
The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) is hosting a virtual Coffee and Conversation on evolving consumer trends on Thursday, June 4, at 9:00 a.m. PST/12:00 p.m. EST.
WTSBC Coffee and Conversations are virtual events where members gather to network and exchange insights on industry challenges. This session will focus on evolving consumer trends in the wheel, tire, suspension and brake landscape.
The session will be led by Alissa Maffett, vice president of strategy at Jackson Marketing; Alex Martini, owner at MetaMartini; and Jason Weidman, brand manager, wheels at The Wheel Group. Together, they will share insight into current purchasing behaviors, including how pricing pressures and fuel-cost fluctuations influence buying decisions, product selection and upgrade timing.
Topics include:
- Who today's consumer is.
- How buyer profiles have shifted in recent years.
- What buyer profile shifts mean for manufacturers, retailers and installers.
- Changes in where consumers are making purchases, both online and in-store.
- How purchasing shifts impact sales strategies and customer engagement.
If you are responsible for reaching and advertising to today's consumer, this session will provide the insights needed to meet customers where they are and adapt messaging to align with current expectations.
Unlike webinars, where there is little time for interaction, Coffee and Conversations are designed to encourage open dialogue, shared experiences and practical takeaways in a relaxed, peer-driven environment.
Feed image courtesy of Shutterstock
