By Ashley Reyes
The SEMA Professional Restylers Organization (PRO) is hosting an online general membership meeting and panel discussion on the 2026 PRO Cup Challenge on Tuesday, May 12, at 10:30 a.m. PDT/1:30 p.m. EDT.
PRO is dedicated to promoting and protecting the restyling industry by offering its members a variety of business tools to help them succeed. During the general membership meeting portion of the event, PRO select committee leaders will share brief updates on events, programs and resources designed to help members grow their business and network.
The event will then shift into a panel discussion on the PRO Cup Challenge--the aftermarket industry's premier competition spotlighting automotive restylers at the SEMA Show. The discussion will feature past winners and builders sharing:
- Highlights from their experience and what motivated them to apply
- Challenges faced and memorable moments
- How competing in the PRO Cup Challenge positively impacted their company
- Top reasons for automotive restylers to apply in 2026
- Advice for prospective applicants
As PRO prepares to open 2026 PRO Cup Challenge applications, this is a discussion that shop owners do not want to miss.
PRO membership is open to SEMA member companies serving the restyling and accessory markets, including manufacturers, warehouse distributors, restylers and installers. If this sounds like you, don't miss this opportunity to grow your business and network by getting more involved.
