By SEMA News Editors
If 2026 marks your first time exhibiting at the SEMA Show, there's one move that can define your success before you even arrive in Las Vegas in November: attending the SEMA Show Exhibitor Summit.
Designed for all confirmed exhibitors––but especially valuable for first-timers––this complimentary, multi-day program gives companies the tools, insights and connections needed to maximize ROI from day one on the Show floor.
2026 SEMA Show Exhibitor Summit
Who's Invited: 2026 SEMA Show exhibitors
What: In-person program designed to help exhibitors maximize ROI
When: June 10-12 (travel day is Friday, June 12)
Where: Las Vegas Convention Center South Hall Skybridge, Las Vegas
Cost: Free registration, a free two-night hotel stay (for up to two representatives per company) and free select meals.
Register or find out more.
Your First SEMA Show? Start With the Essentials
For first-time exhibitors, the SEMA Show can feel massive––because it is. The Exhibitor Summit breaks it all down into clear, actionable steps so you can arrive in November with a focused plan, not guesswork.
Think of it as your exhibitor playbook, built with insider knowledge from the team that runs the Show.
Exhibitors will learn how to:
Build a Smart Budget: Understand where to invest––and where to save––on drayage, electrical, rigging and more.
Drive Booth Traffic: Use proven strategies to attract qualified buyers and generate leads.
Plan a Winning Launch: Map out product debuts, media outreach and onsite timing.
Maximize Visibility: Tap into sponsorships and marketing opportunities that amplify your brand.
Avoid Costly Mistakes: Learn what first-time exhibitors often overlook––and how to get it right the first time.
A Must-Attend––Even for Longtime Exhibitors
While the Summit is a game-changer for newcomers, even seasoned exhibitors return year after year to refine their strategy, discover new opportunities and stay ahead of evolving Show trends.
You'll also connect directly with SEMA experts and fellow exhibitors, building relationships that can pay off long after the Show ends.
See the Show Before the Show
Summit attendees will get an inside look at the newly completed Las Vegas Convention Center campus, including updates designed to enhance both exhibitor and attendee experiences. From improved navigation to new branding opportunities, this preview helps you plan your booth placement and strategy with confidence.
Show Up to SEMA Ready––Not Guessing
SEMA covers the essentials so you can focus on preparing for success. With complimentary registration, hotel accommodations and select meals included, all you need to do is book your flight and show up ready to learn.
Spots are limited, and demand is high––especially among first-time exhibitors looking for a competitive edge.
In related news, SEMA has launched a new customer management system ahead of this year's SEMA Show, November 3-6, 2026, in Las Vegas. Read more about that.
To improve how SEMA engages with exhibitors and serves the industry year-round, the association has migrated to a new customer management system powered by Salesforce.
