By Ashley Reyes
Artificial intelligence gets talked about a lot; however, what matters is where it is actually useful.
To address this challenge, the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) will host a virtual Coffee and Conversation on Thursday, May 7, at 9:00 a.m. PDT/12:00 p.m. EDT.
WTSBC Coffee and Conversations are virtual events where members gather to network and discuss timely industry topics. This session will focus on AI in the wheel, tire, suspension, and brake landscape and how businesses can utilize it effectively.
The session will feature experts Jason Abrahams, founder and CEO of Tire Tutor, and Andrew Gordon, mechanical/computer science engineer, entrepreneur and founder of DealerScience. Together, they will provide a clear, practical look at AI best practices and strategies that can be applied immediately.
Key takeaways include:
- How AI is currently being applied across the wheel, tire, suspension and brake segments.
- How to improve day-to-day efficiency through AI-powered tools and workflows.
- Insight into how AI is influencing workforce development and evolving job roles.
- How to approach AI strategically without overcomplicating adoption.
Whether you're new to AI or looking to expand existing initiatives, this conversation will help you stay ahead as AI continues to shape the industry's future.
