By Ashley Reyes
Artificial intelligence (AI) is reshaping how aftermarket businesses operate, making it more important than ever to know how to use it effectively.
On Thursday, May 7, at 9:00 a.m. PDT/12:00 p.m. EDT, the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) will host a virtual Coffee & Conversation, exploring how AI is transforming its segments of the aftermarket and what businesses need to know to adopt it strategically.
The session will feature experts Jason Abrahams, founder and CEO of Tire Tutor, and Andrew Gordon, mechanical/computer science engineer, entrepreneur and founder of DealerScience. Together, they will share their experiences using AI within the aftermarket and share actionable strategies that members can apply immediately.
Key takeaways include:
- How AI is currently being applied across the wheel, tire, suspension and brake segments.
- How to improve day-to-day efficiency through AI-powered tools and workflows.
- Insight into how AI is influencing workforce development and evolving job roles.
- How to approach AI strategically without overcomplicating adoption.
Whether you're new to AI or looking to expand existing initiatives, this conversation will help you stay ahead as AI continues to shape the industry's future.
