By SEMA News Editors
Velocity Expands National Dealer Network, Brings Re-Engineered Classics to Showrooms
Velocity, a classic-vehicle and restomod builder, continues to expand its national footprint as its authorized dealer network grows to 15 luxury dealerships across nine states.
With placements in automotive showrooms across the country, customers can now experience and test drive Velocity's re-engineered classics closer to home.
The growing network includes partnerships with luxury dealerships from coast to coast, such as McLaren Boston, McLaren Scottsdale, McLaren Denver, RK Motors, Autosport Design and members of the Warren Henry Automotive Group, among others. The current dealerships span California, Arizona, Colorado, Texas, North Carolina, Massachusetts, New Jersey, New York and Velocity's home state of Florida. These strategic relationships will make it easier for potential customers to view and drive Velocity vehicles in person and reflect an increasing demand for premium restomods across high-end dealerships, company representatives said.
Unlike traditional specialty builders, Velocity operates a consignment-based dealer model that allows retail partners to showcase inventory without upfront acquisition costs. Each dealership receives dedicated showroom displays, branded marketing materials and access to professional photography and video assets to support sales efforts. For clients seeking a bespoke experience, dealers also have access to Velocity's 14 to 16-week build slots, allowing customers to configure vehicles tailored to their exact specifications. Velocity also has several spec builds available for immediate shipment to a buyer, should they find one to their liking.
"The way specialty vehicles are sold is evolving," said Velocity CEO Stuart Wilson. "Restomods are no longer confined to small shop builders or private commissions. Today, customers can walk into a luxury showroom, see the vehicle in person and get behind the wheel. Our dealer model reflects that shift and positions Velocity at the forefront of this next phase of the industry."
Velocity plans to continue growing its authorized dealer presence to new cities and states while maintaining a curated partnership strategy. For more information visit velocityrestorations.com.
Tread Lightly! Launches Drive 35 Campaign to Expand Responsible Riding Education and Stewardship
Tread Lightly!, a national nonprofit dedicated to promoting responsible outdoor recreation through education and stewardship, has launched Drive 35, a new campaign celebrating its 35th anniversary and expanding its impact through responsible riding education and on-the-ground stewardship.
The Drive 35 campaign is supported by BRP, a powersports manufacturer, through its Responsible Rider Program and the Responsible Rider Masterclass, a free online education initiative developed in partnership with Tread Lightly!
The Responsible Rider Masterclass is a short, accessible, online training program designed for riders of all experience levels. The courses focus on three core pillars: safety, riding behavior and environmental stewardship, and provide practical guidance riders can apply across snow, water and off-road environments, regardless of vehicle brand.
As part of the Drive 35 campaign, BRP will contribute $35 for every Responsible Rider Masterclass completion, directly supporting Tread Lightly!'s nationwide education initiatives and stewardship projects focused on protecting trails, waterways and public lands.
"For 35 years, Tread Lightly! has worked to ensure outdoor recreation remains sustainable and accessible," said James Boyd, executive director of Tread Lightly!. "Drive 35 allows us to turn education into action at scale. With BRP's support, every rider who chooses to learn how to ride responsibly is also helping fund stewardship work that protects the playgrounds we all enjoy."
In addition to supporting responsible rider education, BRP will be recognized by Tread Lightly!, as a National Stewardship Partner across a minimum of 35 Tread Lightly! stewardship projects nationwide in 2026. These projects will include trail restorations, cleanups and educational signage installations aligned with Tread Lightly!'s 35th anniversary and commitment to sustainable recreation.
For more information about the Drive 35 campaign or to take the Responsible Rider Masterclass, visit Treadlightly.org.
