Holley Performance Brands Acquires HRX, an Italian Racewear Brand
Holley Performance Brands, the automotive aftermarket performance solution brand, has announced it has acquired HRX, an Italian motorsports racewear brand serving drivers and teams across karting and competitive racing categories. The terms of the transaction were not disclosed.
HRX has established a presence across European racing circuits and select international markets, focusing on technical racewear, customization and customer relationships within the motorsports community.
The acquisition adds complementary racewear capabilities to Holley's safety & racing portfolio and expands the company's presence in European motorsports. HRX's product offering aligns with Holley's existing safety brands, including Simpson, Stilo, HANS and RaceQuip.
"HRX is a strong strategic addition to our safety and racing portfolio," said Matthew Stevenson, president and CEO of Holley Performance Brands. "The brand expands our presence in European motorsports, enhances our product capabilities in racewear and supports our vision of being the undisputed leader in automotive performance solutions."
"Joining Holley Performance Brands allows us to scale our capabilities and bring HRX's tailored solutions to a broader global customer base," said Ago Alberghino, Managing Director of HRX. "We look forward to leveraging Holley's resources and distribution network to accelerate our growth."
For more information, read the release or visit Holley.com.
Dynamat Welcomes New Sales Director
Dynamat, the car sound and heat insulation brand, has announced the appointment of Pat Johnson as its national sales director.
Johnson brings extensive experience in sales leadership, channel development and strategic growth, as well as retail consumer experience within the automotive and aftermarket industries, according to a company release.
In this new role, Johnson will work closely with Dynamat's dealers, distributors, independent sales representatives and internal team to strengthen its sales efforts, support growth and continue building the Dynamat brand across markets.
"Joining Dynamat is an exciting opportunity to grow an iconic brand with new ideas and technology. I'm grateful for the opportunity to join the leadership team and share the Dynamat product experience with B2B and consumer customers," said Johnson in a release.
