By Ashley Reyes
Members have limited time left to register for the SEMA Businesswomen's Network (SBN) webinar, "AI in Action – Session Two: Practical Applications, Risks and Opportunities," on Tuesday, April 4, 2026, at 12:00 p.m. PDT/3:00 p.m. EDT.
Building on the foundational AI concepts introduced in session one (watch the recording), session two will help automotive aftermarket professionals understand the ethical, legal, and workplace considerations surrounding artificial intelligence.
During session two, attendees will gain an advanced understanding of AI and real-world applications for marketing, customer service, manufacturing efficiency, and compliance. Through an expert-led panel discussion, attendees will learn about:
- Ethical, legal and compliance considerations for aftermarket businesses using AI.
- Workplace dos and don'ts for handling sensitive data (e.g., customer payment information, warranty claims and design files.)
- Advanced AI use cases across industries and company sizes.
- How AI supports productivity, creativity and collaboration without replacing jobs.
- Strategies for cautious but confident AI adoption in the aftermarket.
Moderated by Kelleigh Shankel, technology and operations executive and founder at Limelight Logic, the session will feature panelists Annette Bauer, founder and creative director at Annette Bauer Creative; Gwen Hawver, CEO at Vision Interface; Lauren McCullough, founder and CEO at Tromml; and Amanda Van Den Elzen, founder at Racer on Demand, LLC.
As AI becomes more common across the automotive aftermarket, this session will provide businesses with the tools needed to adopt AI responsibly and stay ahead of the curve.
This webinar is supported by the SEMA Emerging Trends & Technology Network (ETTN), Future Leaders Network (FLN), Truck & Off-Road Alliance (TORA) and Wheel, Tire, Suspension & Brake Council (WTSBC).
