By Ashley Reyes
The SEMA Future Leaders Network (FLN) has named Brandon Arpin, marketing director at Valvetronic Designs, as the network's newest spotlight member.
Get to know Arpin in his interview with SEMA News below.
SEMA News: What is the best advice you have ever received?
Brandon Arpin: Marketing is not about the product. It is about how the product makes the consumer feel. Every day, I make sure Valvetronic products are not only great but show how happy they make the end consumer.
SN: What keeps you in the industry?
BA: My love for cars has always made the car industry a dream of mine. My first word was car, and I have been in love ever since.
SN: Where can you be found on a Saturday?
BA: A Saturday usually involves a "cars and coffee" or nighttime car show, with some golf depending on the weather.
SN: How do you prepare for an important meeting?
BA: Before a meeting, I usually take 30 minutes to an hour to review all my notes, re-research the person or company I am meeting with and set aside five minutes of quiet time to clear my head.
SN: If you could go to lunch with one industry leader, living or dead, who would it be?
BA: Carroll Shelby. His marketing and branding are so impressive. I would love to see how he developed a partnership with a manufacturer to really elevate his brand.
Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates.
