By Ashley Reyes
The SEMA Automotive Restoration Market Organization (ARMO) has introduced a new Product Spotlight program highlighting innovative products from its member companies that support the restoration market.
The latest spotlight features an offering from Auto Metal Direct (AMD): The Ultimate OE-Correct Old Body Style (OBS) Grille Shell engineered for Chevrolet C/K trucks and SUVs.
Learn more about the product in the following SEMA News interview with Auto Metal Direct marketing director Jason Chandler.
SEMA News: What is the story behind the product?
Jason Chandler: The OBS Chevrolet and GMC trucks--including the legendary Silverado and Sierra, as well as the C1500, C2500, C3500, K1500, K2500 and K3500--have become some of the most desirable classic trucks on the road today.
Built on GM's GMT-400 platform, these trucks and SUVs combine classic styling with modern drivability, making them ideal for restorations, restomods and daily drivers alike.
One of the most defining visual elements of any '94–'98 OBS Chevy truck is the front grille shell. Unfortunately, it's also one of the most commonly incorrect parts in the aftermarket.
That's where Auto Metal Direct (AMD) steps in.
AMD is proud to introduce the most accurate OE-correct grille shell ever produced for late-model OBS Chevrolet C/K pickup trucks, Suburban and Tahoe models--engineered to restore the exact factory look GM intended.
SN: What inspired the product's creation?
JC: Many reproduction grilles on the market attempt to fit Silverado, C1500, K1500 and Tahoe applications but fall short in key areas. Common issues include incorrect grain texture, wrong chrome/gray color separation, poor mounting alignment and add-on bowtie surrounds instead of molded designs.
SN: What makes this product stand out compared to others in the market?
JC: AMD's Premium Grille Shell--Chrome/Gray--Dual Headlight is a GM Licensed reproduction designed to replace GM OE PN 15981106. It is the only aftermarket grille shell built exactly like the factory original, including the fully integrated bowtie surround molded directly into the shell.
This grille is not a multi-piece workaround. It mirrors how GM originally produced the grille for Silverado-equipped C/K trucks and SUVs, delivering superior fit, finish and authenticity.
SN: Is there anything else you want to share about your product?
JC: Whether you're restoring a factory-correct '96 Silverado C1500, refreshing a daily-driven K1500 or updating the front end on a Tahoe or Suburban, the grille defines the entire look of the truck.
AMD's grille shell delivers the correct OBS chrome/gray color break; factory-style grain and texture; OEM-accurate mounting points, proper spacing for headlights, markers and emblems; and durable ABS construction for long-term use. This grille doesn't just bolt on--it looks right, even next to original GM parts.
Fill out an ARMO-member spotlight form to highlight how your company, employees, or products benefit the specialty-equipment industry. Selected candidates will be featured on ARMO's social media, SEMA News and future ARMO-member updates.
