By SEMA News Editors
Avery Dennison Promotes Bethany Nock to General Manager, Graphics Solutions North America
Avery Dennison has promoted Bethany Nock to general manager, graphics solutions North America.
Nock replaces Abby Monnot who has moved to a new position within Avery Dennison Materials Group North America, as vice president of marketing for the labels and packaging materials division.
Nock will have P&L responsibility for the graphics North America business and will focus on driving top and bottom-line growth. She will lead graphics business strategies, which include driving operational excellence, innovation and customer-centric solutions; accelerating growth in key segments; expanding business in adjacent channels; and strengthening customer partnerships, particularly within the automotive and architecture segments. She will also facilitate sustainable solutions and digitization.
"I am delighted Bethany is joining our North America materials group leadership team," said Ryan Yost, president, materials group North America, Avery Dennison. "She brings deep industry experience, a history of impactful innovations and a long track record of success. Her leadership will be appreciated by both our internal team and our customers."
Nock joined Avery Dennison in 2021 as product manager for rigid films, label and graphics materials and moved to graphics solutions North America in 2022. Most recently, Bethany served as marketing director for graphics North America. Under her leadership, the team achieved targeted financial objectives and launched several impactful market-driven innovations.
Prior to Avery Dennison, Nock held marketing and product management roles with Henkel Consumer Adhesives, where she managed product launches for Duck Brand duct tape. She also led marketing strategy and product management of home medical devices and topical anesthetics at Invacare Corporation and Gebauer Company.
For more information, visit averydennison.com.
Velocity Names Tom Maxwell CRO of Classic Recreations
Restomod builder Velocity Restorations has announced that Tom Maxwell, who has served as chief revenue officer for the company for the past three years, has assumed the additional role of chief revenue officer at Classic Recreations. The expanded role reflects Velocity's continued growth and reinforces a unified, customer-focused approach and a bespoke purchasing process across both brands.
Maxwell brings more than 10 years of experience in the vehicle restoration and automotive industry. Since joining Velocity as CRO, Maxwell has overseen exponential growth in sales performance and vehicle production volume, helping guide the brand through a period of increased demand, company representatives said. Today, order books for both Velocity and Classic Recreations extend into 2027, underscoring the strength of their long-term trajectory.
In his expanded role, Maxwell will work directly with Classic Recreations customers to help ensure continuity and clarity as the brand moves forward. By engaging personally with customers who choose to continue their builds, Maxwell has already helped establish clear paths forward while maintaining the individualized experience central to the Classic Recreations brand.
"Tom has played a key role in Velocity's growth over the past three years," said Stuart Wilson, CEO of Velocity. "His ability to lead with transparency while keeping the customer experience front and center makes him uniquely qualified to support both Velocity and Classic Recreations as we continue to scale the brands."
"Both Velocity and Classic Recreations share a commitment to craftsmanship and delivering a world-class ownership experience," said Maxwell. "I'm proud of what we've built at Velocity and excited to help continue that same level of clarity and care with Classic Recreations."
For more information, velocityrestorations.com.
Dynamic Friction Company Now Available at Turn 14 Distribution
Turn 14 Distribution has added Dynamic Friction Company (DFC) to its catalog of available brake components, offering replacement solutions that deliver exceptional value for cars, trucks and SUVs.
DFC offers OE-grade brake pads and friction components with a focus on daily-driven cars, trucks and SUVs, prioritizing consistent stopping power, long service life and smooth braking performance.
DFC's product lineup centers on OE-style and premium replacement brake pads engineered for reliability, reduced noise, and consistent friction across a wide range of driving conditions.
"Dynamic Friction Company brings OE-quality and performance with exceptional value to our braking category," said Wayne Howard, Divisional Purchasing Manager. "Their dedication to innovation, coupled with a product offering for a broad range of applications, makes them an excellent addition to the Turn 14 Distribution line card."
For more information, visit turn14.com.
