By Ashley Reyes
Attracting and retaining skilled talent is one of the biggest challenges facing the automotive aftermarket industry today. To address this issue and help businesses navigate today's labor market, the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) will host a virtual Coffee & Conversation on Thursday, February 5, 2026, at 9:00 a.m. PT/12:00 p.m. ET.
WTSBC Coffee and Conversations are virtual discussions where members gather to share insights and network about topics impacting the aftermarket industry. This session will focus on improving recruitment and retention efforts and feature experts Michael Cioffi, founder of Tire Talent, and Caitlyn Rzasa, human resources manager at HP Tuners.
Through this peer-driven event, attendees will openly discuss and gain perspectives on current labor statistics, workforce trends, generational dynamics and strategies for retention and recruitment, with best practices applicable to manufacturing, office and remote environments.
Whether your company is focused on retaining its current talent, is actively hiring or you simply want to share your own experiences, this event is your opportunity to exchange ideas and learn from SEMA members of various professions.
