By Ashley Reyes
Manufacturers and content creators planning to attend the 2026 SEMA MPMC Media Trade Conference are encouraged to secure their spot for the upcoming virtual session, "MPMC Lunch and Learn: Aligning Creators and Manufacturers," happening Thursday, January 15, at 10:00 a.m. PDT.
This one-hour session will deliver practical, actionable insights to help motorsports brands and creators work together more effectively ahead of the 2026 conference. Speakers Lisa Cabalqunito, director of creative services at DriveShop, and Derek Drake, CEO at DriveShop, will break down what's changing in creator partnerships across the motorsports segment and how brands can get the best return on their content investments.
Attendees will learn:
- How to balance authenticity with brand messaging
- What's new in contracts, compensation and usage terms
- Which KPIs matter most when evaluating creator campaigns
The session is designed for manufacturer marketing teams, PR professionals, brand reps and independent creators looking to build stronger, more productive collaborations in 2026.
