By SEMA News Editors
EarthCruiser Building Dealer Network Around Small Manufacturers
EarthCruiser, the Bend, Oregon-based producer of overland campers and rigs, is expanding its dealer network by partnering with small manufacturers and specialized overland installers.
"Rather than pursuing scale through large, generalized retail chains, EarthCruiser has chosen to work with experienced builders and installers who live and breathe overland travel," company representatives said in a statement announcing the expansion. "These small businesses are where deep technical knowledge is developed, where craftsmanship still matters and where products are built, installed, tested, broken, repaired and improved through real-world use."
Founder Lance Gillies cited the manufacturing knowledge learned on the show floor as reasoning for the strategy.
"Practical 'how-it-is-made' manufacturing knowledge isn't learned in a showroom," said Gillies. "It's learned on the shop floor, on the trail and through years of experience building and installing, using what one has made."
EarthCruiser's dealer partners often work closely with schools and technical programs, giving students and young tradespeople hands-on exposure to design, fabrication, electrical systems, composites and mechanical problem-solving. These environments pass on lifelong skills that cannot be replaced by mass production.
"Our dealer network is intentional," added Gillies. "By supporting small manufacturers and expert installers, we're supporting the people who keep knowledge alive, build better products and ensure our customers are properly equipped for serious remote travel."
For more information, visit earthcruiser.com.
Hot Rods and Heroes Announces Return to Huntington Beach, Title Sponsor
The 42 Foundation and QruisinPCH have announced the return of the Hot Rods and Heroes event to Huntington Beach, California, in 2026.
Scheduled for March 28-29 in Huntington Beach, the event will again benefit the organizations dedicated to strengthening support for law enforcement officers and first responders, and their families.
In addition to the oceanfront car show, Hot Rods and Heroes will also include live music, food vendors and a wide range of activities benefiting the 42 Foundation.
Encore Gas & Supply is a privately owned industrial supply distributor based in Long Beach with additional showrooms in Ontario and Valencia. The company provides mission-critical gases, welding and industrial equipment, safety gear and automation tools to industries across Southern California. The company will serve as the title sponsor of Hot Rods and Heroes in 2026.
The Hot Rods and Heroes weekend begins with the official Pre-Party on Saturday, March 28, followed by a car show on Sunday, March 29, on the Huntington Beach coastline featuring hundreds of classic cars, hot rods, muscle cars and customs. In addition, displays and vehicles representing law enforcement, first responders and military branches will be prominently showcased during the event.
