By SEMA News Editors
Content Creator Spotlight: Hannah Mead
Instagram: @_genizona
TikTok: @hannah_mead13
Follower Counts: 14.3k followers on Instagram, 23k followers on TikTok
Focus: Automotive lifestyle, sustainability and creative brand collaborations blending car culture with environmentally conscious storytelling and visual content creation.
SEMA News: How did you get into the automotive industry?
Hannah Mead: I was introduced to the automotive industry through my father. When I was younger, he would ask me to hold the flashlight while he worked on our cars in the garage. Over time, that simple act turned into a passion for cars, leading me to where I am today, combining my love for cars with my background in sustainability.
SN: What's your biggest motivator?
HM: My biggest motivators are the creativity and drive that come with building a project that truly represents me. Every modification and design choice tells part of my story, blending my personality, vision, and passion for cars into something uniquely my own. It's about turning creativity into motion and making something that reflects who I am both on and off the road.
SN: What's been your favorite part of being a part of the automotive community?
HM: My favorite part of being part of the automotive community is the drive and passion shared among enthusiasts across the country. I love connecting with people at events from all genres, such as drag races, drift events and car shows, and seeing how diverse yet united the community really is.
SN: As a content creator in the industry, how do you hope to make an impact on your audience?
HM: I aim to inspire and educate my audience by bridging my background in sustainability with my passion for car culture. My goal is to show that automotive enthusiasm and environmental responsibility can coexist, preserving the legacy of gas-powered cars while embracing the evolution of electric vehicles and renewable energy.
SN: Why is advocacy important to you?
HM: Advocacy allows me to share my ideas and encourage others to think critically about the future of our industry. It's about using my platform to promote innovation, inclusion and sustainable values, I believe, will help the automotive community thrive for generations to come.
SN: What's been the biggest moment of your career thus far?
HM: The biggest moment of my career has been collaborating with the Arizona Beverage Company and representing the brand through my Arizona-themed Genesis Coupe. I've had the opportunity to participate in the National Cherry Blossom Parade in Washington, D.C., and showcase my car at the Washington Auto Show for the past three years. My next goal is to have my vehicle displayed at SEMA--a dream I'm working hard to make a reality.
SN: What is on the horizon for you in 2025? Anything you're looking forward to?
HM: In 2025, I'm focusing on expanding my reach within the automotive community through more collaborations, event coverage and sustainability-focused content. I'm also planning to attend more car shows across the country to connect with enthusiasts and brands that share the same vision for the future of car culture.
SN: What are you hoping to see from the industry in the next few years?
HM: I hope to see more innovation in renewable energy and sustainable automotive practices. The future of the industry lies in finding balance, preserving the culture we love while embracing technology that ensures a cleaner, more sustainable path forward.
Are you a passionate automotive or racing content creator? Do you want to get involved with SEMA/PRI and spread the word about important advocacy initiatives? Contact Lauren Wilbor from the SEMA Washington, D.C., office at laurenpw@sema.org.
