By SEMA News Editors
The 2025 SEMA Show once again proved why it's the industry's premier stage for innovation, with a whole week of major announcements, product launches and exclusive vehicle unveilings lighting up Las Vegas, November 4-7.
From bold new builds to first-to-market technologies, exhibitors utilized the SEMA Show to unveil the ideas and products that will define the year ahead. The official SEMA Show Press Conference Schedule and the SEMA Live presented by AutoZone livestream featured back-to-back sessions from the industry's leading innovators, offering media and attendees a front-row seat to the announcements shaping what's next in performance, customization and vehicle design.
Each press event gave attendees the chance to witness headline-making reveals before anyone else, spotlighting everything from cutting-edge tools and performance parts to futuristic concept vehicles and advancements in manufacturing and materials. The result: a Show floor buzzing with excitement, collaboration and a shared look toward the future of the automotive aftermarket.
Following is just a quick glimpse into the announcements and unveilings that took place on the Show floor:
Ford: We Gave Maverick a Mustang Turbo Transplant--You're Going to Love It
At the 2025 SEMA Show, Ford showcased a Ford Custom Garage Project Vehicle, courtesy of Ford Performance Parts: the Ford Maverick 300T. And Ford plans to make a version of the 300T project kit available to customers in 2026.
"We're looking at an estimated 300 horsepower and 317 lb-ft of torque. That's a 50 HP and 40 lb-ft jump over stock. When we started the Maverick 300T Project Vehicle, the answer was sitting right there in our parts catalog: the turbocharger from the 2.3-litre EcoBoost Mustang engine," said a Ford release.
"We're not just slapping a tune on the stock 2.0-litre. We're swapping in Mustang DNA with a turbocharger transplant, and it is designed to be CARB-certified, 50-state (and Canada) legal. The centerpiece is the proven turbo, featuring a significantly larger 59mm compressor wheel (up from 53mm on the stock unit). Here's where it gets really good: We paired it with a Mishimoto intercooler that's 58.8% larger than stock. This intercooler delivers a 39.6% increase in temperature reduction and a 20.1% reduction in pressure drop compared to the factory unit."
For more details, read the Ford newsroom release here.
Ford also released a news story called "Top 5 Auto Trends from SEMA 2025." Read that here.
Honda Racing Corporation Showcases New Prototype Performance Parts, Concept Cars and Race-Bred Machines
Honda Racing Corporation USA, the North American racing arm for both Honda and Acura, showcased new prototypes from its forthcoming line of performance parts for on-road and off-road applications at the 2025 SEMA Show. HRC displayed eight vehicles, including the new Honda Civic Type R Rally XP and several special project vehicles equipped with prototype parts, such as lightweight forged wheels, upgraded suspension components and aerodynamic enhancements:
- NEW: Civic Type R HRC Rally XP – Making its global debut, the Civic Type R HRC Rally XP is fresh from off-road testing to confirm the durability and capability of the car with F1 driver Liam Lawson in Texas. This demonstration build took learnings from the HART Acura Integra rally car, HRC's touring car experience and partnered with Rally Ready to push it even further. This street-legal vehicle is built to compete in the American Rally Association (ARA) 2WD class, helping to bridge Honda's touring car legacy with rugged performance innovation.
- NEW: Passport TrailSport HRC Concept - This bold take on the all-new 2026 Honda Passport, already the most capable off-road Honda to date, features innovative HRC performance and capability parts, functional accessories, and unique styling to elevate it to new levels of performance. Engineered for off-road terrain and overlanding exploration, this concept vehicle features a comprehensive suite of enhancements across performance, protection, lighting and utility.
- Updated: Integra Type S HRC Prototype – Featuring newly developed HRC prototype performance parts for street and track, including new forged wheels derived directly from the Acura ARX-06 race wheels, this updated build continues to evolve with feedback from HRC engineers and enthusiasts alike. Showcasing advanced aerodynamics, weight reduction, and uprated suspension components, the HRC Prototype demonstrates how future HRC parts could significantly enhance performance.
- Honda Baja Passport Race Truck – Powered by a twin-turbocharged V6 engine produced by HRC, the Honda Baja Passport Race Truck features a new body with inspiration taken from the all-new 2026 Honda Passport. Coming off a second-place finish at the Baja 500,, it will compete at the Baja 1000 in November to demonstrate HRC's off-road capabilities and endurance engineering.
- Honda Civic Type R Super GT Racecar - Making its debut in the United States, this race machine competes in Japan's 2025 Autobacs Super GT Series, where it has earned multiple pole positions and podium finishes this season.
- Alex Palou's Indy 500-Winning Honda Powered Hybrid IndyCar – Powered by the 2.2-liter Honda Indy twin-turbo V6 hybrid power unit, Honda dominated the 2025 IndyCar season, winning the Driver's Championship, Manufacturer's Championship, Rookie of the Year and the Indy 500.
- Honda Civic Type R TCR Racecar – Driven by Karl Wittmer and LP Montour with Dai Yoshihara to multiple victories in the IMSA Michelin Pilot Challenge, this proven touring car is based on the turbocharged Honda Civic Type R production model.
- Acura ARX-06 IMSA GTP Prototype & Phillips 66 Lubricants Showcase – The electrified Acura ARX-06 is the latest in a successful line of endurance prototypes fielded by the brand since 1991. Acura has won three IMSA Prototype championships and three Rolex 24 at Daytona endurance races. The ARX-06 competed in the 2025 IMSA WeatherTech SportsCar GTP Championship's hybrid-powered category, where Acura finished second in the manufacturer standings and recently claimed victory at the Detroit Grand Prix and the iconic Six Hours of Watkins Glen. Alongside the ARX-06 is a new oil display, developed in partnership with Phillips 66 Lubricants.
For the complete details, read the Honda newsroom article here.
Mopar/Stellantis Unveils Two Street Machine Concepts at SEMA 2025
The SEMA Show serves as Mopar's annual stage for showcasing its latest concept vehicles and a vast display of performance parts and accessories, offering exciting first looks at innovative, bold, and new designs, as well as advanced technologies tailored for automotive enthusiasts. The Mopar display at the 2025 SEMA Show featured the debuts of two new concept vehicles: the Moparized Ram 1500 and the Moparized Dodge Charger.
"Our two new Mopar concepts showcase what modern street machines from Dodge and Ram can offer for enthusiasts," said Darren Bradshaw, senior vice president of Mopar North America. "We bring our latest creative designs and innovative engineering to life at the SEMA Show every year, demonstrating our capability at Mopar to assist owners in customizing a ride that fits the personal blueprint of their individual lifestyles."
The Dude Ram 1500 Concept
The Dude concept embodies the sport truck persona of the Ram brand by combining a design theme inspired by a popular sport trim package from the early 1970s with a performance-oriented and aggressively lowered stance for the street.
Dodge first used the original Dude "tough truck" design as an answer to the rising trend of sporty trucks, which blended utility with unique style. Mopar amplifies the sport truck focus and performance with a modern Ram truck.
Read more about the Dude Ram 1500 Concept here.
Moparized Dodge SIXPACK Charger Concept
The bold styling of the 2026 Dodge Charger is unmistakable, featuring pure Dodge muscle inspired by heritage and driven by performance.
Mopar designers and engineers set out to build upon the continuing evolution of this modern muscle car by adding a wide array of exterior performance and interior upgrades to create the Moparized Dodge SIXPACK Charger concept.
Read more about the SIXPACK charger here.
Nissan Reveals Adrenaline-Pumping, Extraordinarily Capable Concepts for 2025 SEMA Show
Nissan returned to the SEMA Show with four exhilarating concepts that stretch the possibilities and capabilities of the brand's vehicles, inspiring enthusiasts to imagine ways Nissan vehicles can be a canvas for supporting their passions.
"Nissan vehicles excite right out of the showroom, and they often inspire owners to maximize their life and hobbies at every turn," said Kim Less, vice president, Aftersales, at Nissan. "Bringing project vehicles to SEMA helps ignite the creative spark among fans and be close to the pulse of what enthusiasts, builders and customers want out of their Nissan."
For this year's SEMA Show, Nissan's special builds were based on the "effortlessly capable" Armada full-size SUV, the "rugged and right-sized" Frontier pickup, the "adrenaline-pumping" Z NISMO sports car and the legendary Patrol off-roader.
Toyota Powers Possibility at SEMA 2025
Toyota arrived at the 2025 SEMA Show with an inspiring message: "Powered by Possibility." As the industry explores a future shaped by an ever-evolving variety of powertrain technologies, Toyota's booth helped demonstrate how its diverse lineup--gasoline, hybrid, plug-in hybrid, battery-electric, and hydrogen fuel cell--can help power every lifestyle, passion and adventure.
This year, Toyota's booth included:
Toyota pushes all-electric performance to new limits with the bZ Time Attack Concept. Purpose-built for circuits and hill climbs, this high-downforce EV combines advanced battery-electric technology, lightweight construction, and fully functional aerodynamics to showcase the thrilling potential of future EVs—and deliver a bold glimpse into the possible future of motorsports.
The Tacoma H2-Overlander Concept reimagines overlanding with hydrogen power, merging rugged capability with advanced zero-emission technology. Outfitted for exploration, it showcases how hydrogen fuel-cell innovation and battery-electric technology could propel Tacoma's legendary off-road spirit into a cleaner, more sustainable future of adventure.
An icon reborn, the Turbo Trail Cruiser blends the classic 1985 Land Cruiser FJ60 with the modern power of Toyota's i-FORCE 3.4L twin-turbo V6 engine. The result is a resto-mod that looks factory-original yet delivers nearly double the output of the FJ60's original inline-six —preserving the Land Cruiser's timeless character while showcasing Toyota's ability to fuse heritage with contemporary engineering, all while maintaining Toyota's powertrain DNA.
The Corolla Cross Nasu Edition channels the spirit of Japan's alpine adventures, blending everyday versatility with rugged style. Outfitted with bespoke accessories, bold design cues, and functional upgrades, this concept transforms the approachable Corolla Cross into a lifestyle-ready crossover built for mountain escapes and weekend exploration.
The Camry GT-S Concept is a bold styling and trim study that explores how a performance-inspired exterior and refined chassis enhancements could elevate the modern Camry. With a vibrant Inferno Flare finish and resculpted bodylines complemented by a lowered stance on 20-inch wheels, the GT-S represents the potential for Camry to become a true sport sedan with real-world appeal.
Toyota is excited to unveil a bold new off-road concept under the iconic Scion name, celebrated for its legacy as a creative test bed and symbol of experimentation. Debuting at SEMA, this dynamic side-by-side concept is engineered to deliver exhilarating trail experiences, combining rugged capability with cutting-edge engineering.
Read more in the Toyota newsroom here.
Road2SEMA Rally Completes 3,500-mile Coast-to-Coast Run, Gives Away Iconic Car, and Raises $14,000-Plus for Make-a-Wish America
After 3,600 miles, ten major stops, and one unforgettable cross-country convoy, the Road2SEMA Rally 2025 has officially crossed the finish line in Las Vegas, delivering record-breaking fundraising numbers, featuring some of the UK's wildest custom builds, and giving away the iconic Petrolheadonism Corrado VR6 Clubsport live at the Las Vegas SEMA Show.
With more than $14,000 raised for Make-A-Wish America, Road2SEMA became the charity's highest single fundraiser this month, turning an automotive adventure into tangible hope for children facing critical illnesses. The sweepstakes winner was drawn live at the EBC Brakes booth, with the keys going to one lucky winner: Fred Zapata.
Road2SEMA 2025 was shaped by incredible moments:
- Welcoming Daily Driven Exotics' Keller Moore for an impromptu Tennessee-to-Memphis run.
- Being hosted by Richard Rawlings and the Gas Monkey Garage team in Dallas, complete with some of the tightest donuts ever performed on GMG asphalt!
- Picking up a Slovak hitchhiker, Peter Kvačkay (@Kvaky), who quickly became an unexpected honorary member of the convoy.
- Visiting American automotive landmarks, including The Edge Motor Museum, Sun Studio, Graceland, Monument Valley, the Nostalgia Street Rods Museum, Shelby American, and more.
Each chapter added depth to a coast-to-coast story shared globally by millions.
With record engagement, record donations and some of the most viral builds of the year, planning is already underway for Road2SEMA 2026. Expect bigger builds, a new route, deeper collaborations with creators, and an even stronger commitment to Make-A-Wish America.
For now, the team celebrates a phenomenal finish, a lucky Corrado winner, and a milestone year in charitable fundraising.
Turbo Tires Honors Innovation and Craftsmanship with Awards at SEMA 2025
The 2025 SEMA Show was packed with standout builds, passionate industry professionals and unforgettable moments, including the "Turbo Tires Awards Ceremony," where nine exceptional builds were honored across the Lionhart, Lexani and RBP Tire brands.
Turbo Tires celebrated the creativity, precision and passion that drive the custom automotive world. Each award recognized a unique category of excellence, from off-road performance and luxury styling to cutting-edge innovation and tire craftsmanship.
"Every year, SEMA showcases the best of what this industry can do," said Phillip Kane, CEO of Turbo Tires. "The teams running RBP, Lionhart, and Lexani tires continue to raise the bar with builds that inspire, perform, and embody the spirit of automotive excellence."
Among this year's winners were builds that pushed the boundaries of performance, design, and technical mastery--each a testament to the versatility and strength of Turbo Tires' family of brands.
The 2025 Turbo Tires Awards recognized:
Lionhart Tires
- King of Cutomz, Donny Klassen, Chevy C1O
- Showstopper Award, Josh Shandor, Corvette C7 ZO6
- Best of SEMA Award, Andrew Terrones, Chevy Apache
Lexani Tires
- Ultimate Luxury Icon Award, Azad Wheels, Cadillac Escalade
- Street Performance Champion, Calvin Chapleau, 60 Chevy Camaro
- Best of SEMA Award, Lincoln Continental
RBP Tires
- Trailblazer Award, Michael Cabra, Toyota 4Runner
- Toughest Lifted Truck Award, Josh Shandor, Ram 2500
- Best of SEMA Award, Michael Reardon, Toyota 4Runner
For more information about Turbo Tires, Lionhart, Lexani, or RBP Tires, visit turbotires.com.
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