By Ashley Reyes
The SEMA Businesswomen's Network (SBN) has named Tricia Emurian, sales and operational support manager-motorsports at Yamaha, as the network's newest #SheIsSEMA spotlight member.
Emurian was nominated by her peer, Aliceje Keyburn. Get to know Emurian through Keyburn's interview with SEMA News below.
SEMA News: How has Tricia contributed to Yamaha?
Aliceje Keyburn: Tricia currently leads our internal ERG group, Yamaha Women's Alliance (YWA) and an executive coaching network called Y-WIN.
SN: How has Tricia shown leadership in the industry or business?
AK: Tricia helped start up YWA and takes women's growth and development personally. She not only manages her daily responsibilities as a manager within motorsports but also volunteers for other initiatives within Yamaha.
SN: Tell us a success story that you can share about Tricia.
AK: Tricia recently attended SBN's Leadership Forum, where she was able to learn new skillsets and mindsets from guest speakers' breakout classes and incorporate those lessons into our YWA group to help others.
SN: How many years has Tricia been in the industry?
AK: More than 10 years.
SN: What quality do you admire most about Tricia and why?
AK: Dependability: Tricia is a busy woman, but I know if I need something, I can reach out to her. Even after hours, she has taken my calls and talked me through situations. She is a great mentor and invests in the people around her. I admire that she continues to grow and work on herself while still helping others.
SN: Why do you think Tricia is a role model in the industry?
AK: She has risen to a managerial position within the motorsports group and commands great respect. As a minority in the field, she perseveres in advancing her career and serves as an inspiration to those around her.
Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website.
