By Ashley Reyes
The SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference is where motorsports innovation meets unmatched media opportunities. If you've been, you already know its value. If you haven't, the first thing you should know is that it is not your average conference.
Happening January 27-29, 2026, in Anaheim, California, the 2026 MPMC Media Trade Conference will provide the best opportunity for manufacturers to strengthen and build relationships with established media professionals through one-on-one meetings. Held in private suites, the meetings enable brands to share their latest news and products with journalists, editors, podcasters and content creators.
Below is what past attendees have said about the event:
- "I call it SEMA's best-kept secret where it's an opportunity for brands and media to connect one-on-one." – Lisa Cabalquinto, DriveShop
- "When you build those relationships, you're the first one who gets the phone call. That's the beauty of this conference." – Brian Bohlander, Old World Industries
- "You need to be here. Not only for camaraderie, for friendship, but to help market the race industry." – Herman Young, Demonology
- "If you're not here, then that means you're not in touch with the major players in the business." – Brian Lohnes, NHRA
The Media Trade Conference is open to MPMC, Truck & Off-Road Alliance (TORA) and PRI business members. Manufacturer registration is open now through Wednesday, October 1. Don't miss out. Register today at www.mediatradeconference.com.
Media registration will open in October.
