By SEMA News Editors
Once limited to SEMA business members in print, SEMA magazine is now available to everyone in a free digital format--bringing the latest industry insights, product trends and aftermarket stories straight to your screen.
The September 2025 issue spotlights innovation, strategy and community across the specialty-equipment industry. Inside, you'll find:
- A look at the newly elected SEMA Board of Directors for 2025–2026, featuring a Q&A with Norris Marshall, Brian Herron, Tim McCarthy, Marcus Umlauf, and Rich Butler (Page 26).
- Practical tips to strategize your SEMA Show exhibition, ensuring maximum ROI before, during, and after the Show (Page 34).
- Guidance on building successful partnerships with content creators in the growing overland market (Page 44).
- The Off-Road/Truck Product Guide, packed with the latest parts and innovations (Page 54).
- Market insights exploring tariffs, trends, and cautious optimism for growth in the truck and off-road sector (Page 88).
- A tribute to industry icon Malcolm Smith, celebrating his lasting impact on motorsports and off-roading (Page 100).
- A preview of the Battle of the Builders, where new cars and new stars will compete for the crown (Page 108).
- Plus, expert advice on ensuring your next webinar isn't a snoozefest (Page 124).
As always, SEMA magazine is your go-to source for trends, strategies and stories that shape the automotive aftermarket. And remember: it is now available to everyone--free and online. Haven't subscribed yet? Here's how:
- Claim your coupon voucher HERE.
- Fill in the required fields and share your automotive interests.
- Subscribe.
- Download the SEMA magazine app in the App Store.
- Sign in for instant access to a year's worth of industry knowledge.
- Start reading!
For detailed, step-by-step instructions on claiming your complimentary subscription, click HERE.
