By Ashley Reyes
Winter will be here again before we know it, bringing rain, snow and icy roads that will contribute to more dangerous road conditions. To help industry members get ahead of the season, the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) will host a virtual Coffee and Conversation on preparing vehicles for winter driving, with a focus on tires, wheels, brakes and suspension, on Thursday, August 7 at 9:00 a.m. PDT/12:00 p.m. EDT.
The discussion will focus on why it's crucial to plan ahead and address these components before the first snowfall. Attendees will learn how early preparation ensures product availability, avoids seasonal installation delays and keeps vehicles safe and reliable when winter conditions hit.
Featured Experts:
- Brian McCroskey, suspension senior manager--special projects, Thyssenkrupp Bilstein of America
- Mike Messina, general manager--racing division, Brembo North America
- John Rastetter, Tire Rack
- Gary Ruede, supervisor technical, Discount Tire
- Ryan Rutlidge, suspension director of product development, Air Lift Company
Don't wait until it's too late—get the insights you need to stay ahead of the cold. Register for the Coffee and Conversation here.
