By SEMA News Editors
By connecting early, exhibitors can spark interest, schedule meetings in advance and ensure that buyers arrive ready to talk business.
Exhibitors at the 2025 SEMA Show, November 4–7, Las Vegas, now have a powerful new way to maximize their ROI and strengthen customer relationships: the brand-new "Invite a Customer" program.
Now available in the SEMA Show Exhibitor Resource Center, this complimentary tool makes it easy to reach out directly to customers, prospects and guests with a personalized email invitation to register for both the SEMA Show (at the Las Vegas Convention Center) and the 2025 AAPEX (November 4-6, at The Venetian Expo and Caesar's Forum).
By using this feature to connect with customers before the SEMA Show, exhibitors can set the stage for valuable in-person conversations and ensure their booth is on every buyer's must-visit list. Pre-Show outreach using the "Invite a Customer" tool creates buzz before the doors even open, driving more booth traffic and increasing the chance for meaningful, high-value conversations on the Show floor.
Exhibitors can choose from three easy ways to invite customers:
- Share a unique promotional registration link that lets customers register directly. Forward that link to your customers or in an email blast, and they can begin the registration process.
- Use the complimentary Invite a Customer email service, which provides a pre-programmed message with your unique registration link and promotion code. The email informs customers about your booth at the SEMA Show and invites them to attend. There are no limits to the number of email lists or recipients for this free, pre-programmed feature.
- Share a unique Customer Pass Code for customers to enter during online registration.
With no cost to use this valuable Show feature--including a ready-to-use email template and no limit on recipients--the Invite a Customer program ensures your key contacts know exactly where to find you at the SEMA Show.
Don't miss this opportunity to put your brand front and center. Start inviting your customers below today!
Exhibitors should frequently check the complete list of deadlines for the 2025 SEMA Show using the Exhibitor Services Manual found at semashow.com/esm. The Manual is the one-stop shop for all things related to exhibiting at the SEMA Show and contains everything companies need to know to exhibit like a pro, including deadline and budget checklists.
Exhibitors can also lock in the guaranteed lowest hotel rates by booking in the official SEMA Show Block provided by OnPeak.
Have questions or need help accessing the "Invite a Customer" program? Call us at 9:00 a.m. to 5:00 p.m. ET, Monday through Friday, at 508-743-8571 or email AAPEXSEMA@maritz.com.
