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Movers & Shakers: New Ford Pro President, Mopar Launches Affiliated Accessory Program

By SEMA News Editors

 

Veteran Leader Alicia Boler Davis Named President of Ford Pro
Alicia Boler Davis Ford Pro

 

Ford Motor Company announced that Alicia Boler Davis, an accomplished executive with more than 30 years of experience in automotive, technology and customer experience, has been named president of Ford Pro, effective October 1.

Davis succeeds Andrew Frick, who has served as interim leader of Ford Pro since last year and will continue to lead Ford Blue and Ford Model e.

Davis was most recently CEO of Alto Pharmacy, and from 2019 to 2024, served in senior roles at Amazon, joining as vice president of global customer fulfillment and then promoted to senior vice president in 2022. In that role, she guided Amazon's global fulfillment network through the intense challenges of the COVID-19 pandemic, driving major advances in robotics and technology.

Before Amazon, Davis worked for 25 years at General Motors. She started as a manufacturing engineer and rose through leadership roles in manufacturing, quality and connected customer experience. In her final GM post--as executive vice president of global manufacturing and labor relations, reporting directly to the CEO--she oversaw 22 vehicle launches and managed 150 facilities in 20 countries.

For more information, visit ford.com.

 

Mopar Launches New Affiliated Accessory Program

Mopar, the original-equipment parts, accessories and customer care brand of Stellantis, has launched a new expanded accessories program for United States-based dealerships that sell and service Chrysler, Dodge, Jeep and Ram vehicles.

The new Mopar Affiliated Accessories program offers more than 1,000 popular accessories from well-known and preferred aftermarket supplier partners that can be installed during the vehicle purchase or any time thereafter, providing customers with access to a wider choice of trusted aftermarket options than ever before to personalize or enhance the performance of their vehicles.

All Mopar Affiliated Accessories have been reviewed by Mopar for proper fitment and are guaranteed by each supplier separately. The expanding list of affiliated accessories can be ordered online through the Mopar eStore or at a local dealership. Items are then delivered to the selling dealership for customer pickup or installation.

Currently, more than 40 partnering suppliers are offering more than 1,000 items in the Mopar Affiliated Accessories program. The growing list of current suppliers includes:

  • AccuAir Lift Kits
  • Add-A-Tap
  • AEV Bumper and Attachments
  • AllTrade Tool Kits
  • ASG Catalytic Converter Protection and Badge Overlays
  • Baja Designs Lighting
  • Cascadia 4x4 Solar Power
  • ClearLidz Roof Panels
  • Cobra CB and GMRS Radios, and Dash Cameras
  • Competition Specialties – Bilstein, WeatherTech, ReadyLIFT, Pittman Outdoors and ARB
  • CTEK Power Solutions 
  • Curt Towing Accessories
  • Dometic Coolers
  • EGR Power Tonneau Covers
  • Element Fire Extinguishers
  • EZ 4x4 Door Racks and Hangers
  • Guidepoint Systems EVTS
  • HitchFire Grilles
  • Kuat Roof Racks
  • Leitner Cargo Systems
  • LoadTamer Cargo Nets
  • Lumen Phone Holder
  • MB Quart Sound System
  • MEK Magnet Graphics
  • Napier Tents
  • Nemesys Gear Cooler Bag and Pet Carrier
  • Putco Storage Panels
  • Racing Optics Windshield Protection
  • RedArc Overlanding and Electrical Components
  • Rival Hood Struts
  • Rockslide Engineering Step Sliders
  • SeaSucker Racks
  • Segway Personal Transportation
  • Sto N Sho Brackets
  • Tailgater Tire Tables
  • THULE Roof and Hitch Racks
  • Tuffy Safes
  • Visco Graphics
  • WildTop Truck Caps
  • XG Cargo Storage Units

For more information, visit mopar.com or stellantis.com.

 

Litens Aftermarket Hires Sam Molin as Inventory and Logistics Analyst

Litens Aftermarket N.A., a provider of aftermarket belt drive products, has hired Sam Molin as inventory and logistics analyst.

In this role, Molin will manage outbound shipments to customers, track inventory levels and support warehouse operations at the company's Toledo facility.

Joining Litens shortly after the addition of Mitchel Skamiera as operations analyst, the hiring of Molin further reflects the company's growing focus on enhancing its logistics and operations functions. These strategic additions are part of a broader initiative to streamline warehouse processes and enhance customer fulfillment, the company said.

For more information, visit litensaftermarket.com.

 

Lexani Tires Launches 3-in-1 Incentive-Based Dealer Program

Lexani Tires, a subsidiary brand from Turbo Wholesale Tires, has launched an all-inclusive rewards program with the Lexani, Lionhart and Rolling Big Power tire lines.

All three tire lines are assembled to support a variety of dealers with all their passenger, light truck, off-road and commercial vehicle needs. The new program includes LexaniShop.com, where each tire brand's literature, point-of-sale materials and apparel are all available and redeemable with program points.

"The easy-to-use and functional portal lets dealers know their accumulated points and where they stand in their annual goals," said Bridney Jordan, product manager. "Additionally, brand enthusiasts and customers can conveniently order official Lexani, Lionhart and Rolling Big Power apparel, drinkware, and other branded merchandise--delivered directly to their home or place of business."

"We're here to help our dealers turn heads and boost business with bold, eye-catching point-of-sale materials that bring our brand to life and build serious confidence with customers," said Todd Pickens, chief commercial officer.