By SEMA News Editors
As specialty-equipment industry manufacturers once again prepare to descend on Las Vegas for the 2025 SEMA Show, November 4-7, it's important for exhibitors to keep critical deadlines and checklists at the forefront and take advantage of the many programs available to exhibitors that are designed to help your brand increase exposure and improve ROI.
In order to help your brand prepare to connect with dedicated buyers, influencers, dealers and automotive professionals, here are some exhibitor resources to help you track upcoming deadlines and stay on budget.
Products for Project-Vehicle Builders Program
SEMA Show exhibitors can expand their reach, product exposure and Show-floor presence through the exclusive Products for Project-Vehicle Builders program, which is now open at semashow.com/projectvehicle.
The Products for Project-Vehicle Builders list is designed for builders looking to collaborate and seek product offers straight from confirmed SEMA Show exhibitors.
Qualified builders interested in obtaining a product should contact exhibitors directly with the provided contact information. All product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder, with each project vehicle on display at the SEMA Show required to be supported by a current 2025 SEMA Show exhibitor.
The list is open to exhibitors of the 2025 SEMA Show only. To be included in the list, complete the form at semashow.com/projectvehicle.
SEMA Show Deadlines List
This all-encompassing checklist provides a breakdown of deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and more key dates, some of which are also detailed in this article below.
View the SEMA Show deadlines checklist.
Budget Checklist
This checklist allows exhibitors to keep track of all costs--like exhibit design, booth services, freight/material handling, labor and miscellaneous fees. Simply input the exhibiting company name for a personalized form.
View the SEMA Show budget checklist.
Upcoming Key Exhibitor Deadlines
Be sure to check out the complete list of deadlines for more dates, including the upcoming July 25 deadline for Feature Vehicle Display applications. The Feature Vehicle Display program allows exhibitors to expand their Show presence beyond their booth space and is open to vehicles of all categories and applications of the aftermarket. Click here for more information on the Feature Vehicle Display program.
- August 13: SEMA Show Directory listing information.
- August 15: Press/Media Conference application.
- August 22: SEMA Show Directory ad space reservations.
- August 28: SEMA Show Directory ad materials due.
Placing Freeman orders before the Thursday, October 2 discount deadline, which offers discounted prices off regular rates on nearly all services, is one of the best ways to save ahead of the SEMA Show.
Don't forget that the Exhibitor Services Manual, accessed at semashow.com/esm, is a one-stop shop for all things related to exhibiting at the SEMA Show. It contains everything companies need to know to exhibit like a pro, including the deadline and budget checklists.
And now that you know these dates, exhibitors can also lock in the guaranteed lowest hotel rates by booking in the official SEMA Show Block provided by OnPeak.
