By Ashley Reyes
Heads up, truck and off-road builders! The SEMA Truck and Off-Road Alliance (TORA) is accepting applications for its TORA Feature Vehicle Showcase at the 2025 SEMA Show, November 4-7, Las Vegas, until Friday, August 1. Located on the outside walkway between North Hall and West Hall of the Las Vegas Convention Center, known as the TORA Feature Vehicle Trail, the showcase features an impressive lineup of up to 10 standout builds that demonstrate the latest trends and business opportunities driving today's truck and off-road markets.
Benefits of Applying
- Get your build and brand in front of thousands of industry pros, buyers, and media
- Compete for the TORA Best in Show Award
- Boost your brand with digital and social exposure
- $500 of your $1,500 entry goes to support SEMA Cares
Qualifications
Applications are being accepted in the areas of SUV, side-by-side, lifted truck, lowered truck, overland, off-road, EV/hybrid and CUV/crossover. Each vehicle should demonstrate superior design, craftsmanship and quality.
Interested applicants must be a current SEMA and TORA member, and manufacturers must be exhibiting at the SEMA Show.
Don't miss your chance to shine! Apply here or contact TORA Council Director Denise Waddingham at deniselw@sema.org with any questions.
