By SEMA News Editors
Jay Leno Talks Bugatti on 'Cars That Matter' Podcast and Video Series
Jay Leno recently joined host Robert Ross on the "Cars That Matter--Driven by Hemmings" podcast and video series for a deep dive into the world of Bugattis, French car design and the stories behind some of Leno's most cherished vehicles.
From a humble "bitsa" Bugatti Type 37--once dismissed as a parts car, now a $2M treasure--to the quirks of French cars like the Citroën DS and Talbot-Lago, Leno shares why provenance matters more than perfection. It's not just about owning rare vehicles, Leno explains on the podcast--it's about understanding their history, respecting their craftsmanship, and, above all, driving them.
For more information, visit hemmings.com, or watch the full episode below:
The podcast is also streaming on all major platforms, including Apple Podcasts and Spotify.
I-CAR Marketing Wins Six Auto Car Awards
I-CAR Marketing recently received six Auto Care Awards in the business-to-business and business-to-consumer categories, recognizing several of the organization's latest marketing and communications initiatives, including its booth at the 2024 SEMA Show.
I-CAR was recognized for the following:
- Best campaign embracing diversity, equity and inclusion: Recognized for using real, diverse future technicians to attract a range of nontraditional candidates to the industry. (Collision Careers)
- Best ad campaign: Recognized for a campaign targeted at diverse industry segments. (I Count on I-CAR)
- Trade show booth: Recognized for all-encompassing sales booth, stage, hands-on demonstrations and industry collaboration. (SEMA Show)
- Training communication: Recognized for materials promoting entry-level collision repair curriculum. (I-CAR Academy Launch)
- Best campaign embracing diversity, equity and inclusion: Recognized for campaign to promote entry-level training using real, diverse students and technicians. (I-CAR Academy)
- Website design: Recognized for its website designed to attract students to the field of collision repair. (Collision Careers)
For more information, visit i-car.com.