By Ashley Reyes
On Tuesday, June 24, at 10:00 a.m. PDT, the SEMA Motorsports Parts Manufacturers Council (MPMC) will host a virtual general membership meeting and panel discussion on the role of product data in the automotive industry.
Quality product data is the common thread that moves parts through sales channels. During this session, a panel of industry leaders representing data creators and users will discuss how industry standard ACES and PIES data shapes the way automotive parts are sold today, including the key data job tasks in manufacturing, data centers, distribution and retail so all areas can work in unison for their mutual benefit.
Panelists include James O'Dell, assistant director, aftermarket education, Northwood University; Gigi Ho, vice president of technology, data and strategic initiatives, SEMA Data; Mike Kibby, content data manager, Motor State Distributing; and Brian LeBarron, marketing, dealer development, Fluidampr. Moderating the discussion will be MPMC Chair John Lambert, general manager, Speedtech.
Discussion topics include:
- How quality data standards shape the way products are sold.
- Sales channel roles of ACES and PIES product data.
- Job tasks and data partners along the sales channel.
- Best practices for product data creators and users.
Can't make the webinar? Register today to receive a copy of the recording.