By SEMA News Editors
Planning for the 2025 SEMA Show, November 4-7 in Las Vegas, will be in full swing starting Monday, April 28, when booth space selection begins and a full slate of tools, resources and programs goes live for SEMA Show exhibitors, including the launch of the SEMA Show Exhibitor Service Manual. (Still need a booth? Secure your spot on the 2025 SEMA Show floor, the best place to discover new domestic buyers and get your brand in front of influential members of the media. Learn more at semashow.com/exhibitor and register for a 2025 SEMA Show booth here).
2025 SEMA Exhibitor Service Manual and More SEMA Show Resources
The Exhibitor Service Manual is a powerful tool for exhibitors developed to highlight resources and information that can help you have a successful SEMA Show. This helpful guide includes callouts of upcoming deadlines, forms for booth and freight services, marketing and sponsorship opportunities, vehicle displays and much more.
Additionally, Show organizers will also begin accepting entries and applications on April 28 for three programs that aid exhibitors in expanding their impact on the Show floor: the New Product Showcase, the Feature Vehicle Display program and the Products for Project-Vehicle Builders program.
The New Product Showcase allows exhibitors to highlight their latest and greatest innovations at the top destination for media members, buyers and aftermarket professionals, providing a platform to build brand awareness, boost booth traffic and generate quality leads.
The Feature Vehicle Display program--open to all categories and applications--gives exhibitors a chance to add to their Show footprint beyond their booth space, and drive attention to your booth. Each vehicle accepted into the program will be featured in the SEMA Show app, showcasing its image, make, model, year, color, products used in the build, builder's name and booth number of the sponsoring exhibitor company.
The Products for Project-Vehicle Builders program provides builders with a list of exhibitors interested in offering products for a SEMA Show floor vehicle build.
How to Prepare for 2025 SEMA Show Booth Plotting
Following are some best practices for exhibitors to consider as we approach the process that designates where exhibitors will be on the Show floor.
• If You Want Someone Else to Select for You
Fill out the proxy form at semashow.com/proxy.
If you, or your designee, are not available when called, the best available space will be selected for you by Show Management.
• Review the Online Floorplan Early
The 2025 SEMA Show floor plan will be available for viewing at SEMAShow.com/floorplan on Friday, April 25.
• Open the Online Floorplan Before the Call
The floorplan is updated approximately every 30 minutes during space selection process, so you must refresh your browser before your call time.
• When We Will Call You
You will receive an email with the date and time of your appointed selection call with a SEMA sales representative.
Note: you may be contacted up to 15 minutes prior and 30 minutes after the assigned timeframe. We will not call before 8:00 a.m. PDT.
You will be selecting at the same time as other companies, so it is imperative that you be ready to select your exhibit space at the time you are called. If possible, have all decision-makers on the call to review your options.
• Confirm Your Space
Check the online floor plan 30 minutes after you select your booth to ensure your company name is in the booth you selected. We will also send you a confirmation letter shortly after you choose your space. Please review the letter carefully to ensure you received the space agreed upon over the phone. We will include a pillar diagram if any pillars affect your booth.
• Plan Your SEMA Show
After your booth is secured on the floorplan, it's now time to plan for a successful SEMA Show. The sooner you plan, the better. SEMA News will cover the best tips and practices in the coming months, but note that the Exhibitor Summit, a free program from June 25-27 in Vegas, is the best way to get the most ROI. Exhibitors new and returning, can take advantage of SEMA value-added programs; use proven strategies to attract buyers to your booth; save money and resources on Show costs, such as material handling, electrical and related Show expenses; work one-on-one with Show experts to maximize your ROI; learn to properly plan and budget expenses and explore promotional opportunities through sponsorships and other methods. Hotel rooms will be provided for up to two guests in this valuable program; you can't afford to miss it!
Learn more at semashow.com/exhibitor-summit and register for the program here.
Questions? Call 909-396-0289 or email sales@sema.org