News

Movers & Shakers: SKF Appointment, Mothers California Gold Ceramic Line

By SEMA News Editor

SKF Names New President of NA Vehicle Aftermarket
DJ Kimsey SKF

 

SKF has named DJ Kimsey its new president of vehicle aftermarket for North America. In this role, Kimsey will oversee the Swedish company's North American sales, marketing, operations and product management. He will be based at the region's headquarters in Blue Bell, Pennsylvania.

"We're excited to welcome DJ Kimsey as our new president of vehicle aftermarket North America," said Olaf Henning, SKF general manager and head of global aftermarket. "With [more than] 20 years of experience, DJ brings invaluable expertise to our team. His leadership and familiarity within the North American aftermarket will be instrumental in strengthening and expanding our business."

"I am thrilled to join the SKF team and have already had the opportunity to learn so much about our products, customers and partners from the team," said Kimsey. "I look forward to expanding our business across North America by providing the innovative solutions SKF is known for worldwide."

Before joining SKF, Kimsey was the director of controlling--aftermarket for the MAHLE Group.

For more information, visit skf.com/us.
 

All-New Mothers California Gold Ceramic Line, Plus 30% Off For National Car Care Month
Mothers California Gold Ceramic Line National Car Care Month Discount


Mothers, the car care and solutions brand based in Huntington Beach, California, has introduced an all-new line called the California Gold Ceramic line. And to celebrate National Car Care Month, customers can get the entire lineup of California Gold Ceramic for 30% off at Mothers.com.*

The California Gold Ceramic family includes three products that can be used individually or as a complete system: Ceramic Wash & Wax, Ceramic Paint Correction and Ceramic Spray Wax. Together, they deliver a deep, lustrous shine while creating a hydrophobic shield that protects the paint without the cost or complex application procedures of professional ceramic coatings.

"Ceramic coatings have long been seen as complicated and costly," said Dennis Holloway, CEO of Mothers. "We created this line to change that. Whether your vehicle has existing protection or none at all, California Gold Ceramic can be used to deliver a lasting shine, UV protection and water-beading in a simple process."

Each California Gold Ceramic formula is engineered to be user-friendly and compatible with all paint types:

  • California Gold Ceramic Wash & Wax (#05650) – The ultra-slick, super-sudsy formula is optimized for ceramics and is foam-cannon ready. It produces spot-free, streak-free results, and is pH neutral, eco-friendly, and infused with a refreshing watermelon scent.
  • California Gold Ceramic Paint Correction (#01712) – This breakthrough formula removes scratches, oxidation, water spots, swirls, holograms and other imperfections from your vehicle's paint with ease. You can use it by hand or machine to restore the brilliance to your paint or ceramic coating, while adding gloss and depth.
  • California Gold Ceramic Spray Wax (#05766) – Whether your paint is currently protected by a wax, a sealant, a ceramic coating, or not protected at all, this user-friendly formula provides extreme depth and shine, as it creates a super-hydrophobic coat of ceramic protection.

Whether you're washing your weekend cruiser or daily commuter, the California Gold Ceramic line is designed to deliver that just-detailed look with pro-level results. The Mothers California Gold Ceramic line is available now at Advance Auto Parts, AutoZone, The Home Depot, Amazon.com and other leading retailers. For more information, visit Mothers.com, or check out how-to videos and tips at Mothers' DetailGuide.com.

*The 30% introductory discount on Mothers ® California Gold ® Ceramic products runs from April 15, 2025, to May 4, 2025, exclusively at mothers.com while supplies last.