By Ashley Reyes

The SEMA Future Leaders Network (FLN) has named John Collier, digital marketing specialist at Diode Dynamics, as the network's newest spotlight member.
Get to know Collier in his interview with SEMA News below.
SEMA News: What is the best advice you have ever received?
John Collier: The best advice I've ever received is to embrace the snowball effect: start small, stay consistent and let the momentum build. This approach has helped me both professionally and personally by showing that even the smallest steps forward can lead to substantial progress and success.
SN: What keeps you in the industry?
JC: The innovation within the industry, where companies aren't just competing but inspiring each other to continually deliver the latest and greatest products to users, keeps me motivated and excited here at Diode Dynamics.
SN: Where can you be found on a Saturday?
JC: Exploring new hiking trails or hitting the slopes snowboarding during the winter.
SN: How do you prepare for an important meeting?
JC: I prepare for an important meeting by highlighting key points on a document and reviewing the information ahead of time to ensure clear and concise communication. I also focus on setting a clear agenda, anticipating potential questions and practicing my delivery for confidence. When needed, I collaborate with team members to align on talking points and strategies.
SN: If you could go to lunch with one industry leader, living or dead, who would it be?
JC: Ken Block, for his incredible impact on the automotive community and his contributions to the snowboarding industry. His creativity and ability to push boundaries are inspiring, like when he took his Subaru onto the slopes in DC Mountain Lab 1.5. It's a perfect example of his innovative spirit blending two passions seamlessly.
Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates.