By SEMA News Editors
BRP and Tread Lightly! Launch Responsible Rider Masterclass
BRP, the parent company of Can-Am and other powersports, motorsports and marine brands, is partnering with Tread Lightly!, the nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs, to launch the Responsible Rider Masterclass.
The Responsible Rider Masterclass is a series of online trainings that aims to empower riders of the global powersports community to ride safely and responsibly, to look out for each other and to safeguard trails and playgrounds.
The first module in the training series is available for all snowmobilers. Additional trainings, covering off-road, on-road and on water, will be launched in the coming months.
For more information, or to see the first module in the series, visit responsiblerider.com.
Dayco Welcomes Andy Poorman as Head of Sales North America Aftermarket
Dayco, the engine products and drive systems supplier, has appointed Andy Poorman as the company's new head of sales for the North America aftermarket.
Poorman will report directly to Audrey Harling, vice president and managing director, North America aftermarket and global strategy. Poorman will be responsible for developing and executing strategic plans to achieve sales targets, enhance relationships with channel partners, and identify portfolio growth opportunities in Dayco's key markets across the United States and Canada.
He joins Dayco from Wolo Manufacturing, where he served as vice president of sales.
For more information, visit na.daycoaftermarket.com.
Goodyear Names David Anckaert Chief of Product Strategy and Planning
Goodyear, the Akron, Ohio-headquartered tire manufacturer, has named David Anckaert as its chief of product strategy and planning.
Anckaert joined Goodyear in 2000 and has held positions in research and development, sales and marketing. In 2018, he was named vice president, commercial Europe, and after that, served as vice president, consumer replacement Europe. Most recently, Anckaert served as vice president of the Europe, Middle East and Africa consumer business.
In his new role, Anckaert will lead Goodyear's product roadmap and lifecycle planning, leveraging data-driven market insights to identify opportunities, drive innovation and develop a winning global product portfolio, the company said. He will report to CEO and President Mark Stewart.
For more information, visit goodyear.com.
SBI Hires Anthony Cole as Business Development Manager
S.B. International, the Nashville-based supplier of cylinder head components, has hired Anthony Cole as its new business development manager.
Cole brings more than 30 years of experience in the automotive industry, including roles at Year One, Inc., the Eastwood Company, Mustangs Unlimited and Holley Performance Brands, where he served as a business unit leader.
In his new role, Cole will focus on the company's recent acquisition of Precision Engine Parts (PE). His responsibilities will include identifying new business opportunities, strengthening client relationships, conducting market research and developing sales strategies.
For more information, visit sbintl.com.
BorgWarner Included on 2025 Forbes List of America's Best Employers
BorgWarner, the mobility company headquartered in Auburn Hills, Michigan, has been included on the Forbes list of America's Best Employers 2025. It is the sixth time the company has appeared on the list.
The award is presented in collaboration with Statista, a statistics portal and industry ranking provider.
Forbes and Statista selected America's Best Employers 2025 through an independent survey from a sample of more than 217,000 United States employees working for companies employing at least 1,000 people within the United States. More than 6.5 million employer evaluations were considered. The final score is based on two types of evaluations: personal (those given by employees themselves) and public (those given by friends and family members of employees, or members of the public who work in the same industry), with a much higher weighting for personal evaluations.
"We are honored to receive this recognition and are deeply proud of the incredible team we have built at BorgWarner," said Tania Wingfield, chief human resources officer, BorgWarner. "Our employees are at the heart of everything we do, and this award reflects our ongoing dedication to creating a workplace where everyone feels valued, supported and empowered. We believe that when our employees thrive, our company thrives, and this recognition is a testament to that philosophy."
The full award list can be viewed on the Forbes website.
Gold Eagle Promotes CFO Kevin Krueger to Chief Financial and Investment Officer
Gold Eagle Company, the Chicago-based parent company of STA-BIL, 303, HEET and Hot Shot's Secret, has promoted CFO Kevin Krueger to chief financial and investment officer (CFIO).
In his new role, Krueger will now focus on developing the company’s long-term investment strategy and managing corporate investments and acquisitions.
Krueger joined Gold Eagle Company as a controller in 2013 and was promoted to CFO in 2016.
For more information, visit goldeagle.com.