By SEMA News Editors
Sean Lee Appointed Global Head of Genesis
Genesis, the South Korean automaker owned by Hyundai, has appointed Sean (Sihyeok) Lee as the brand's new global head and promoted Lee to senior vice president.
In his new role, Lee will oversee the global Genesis organization and lead the brand into its next decade, following the celebration of Genesis' 10th anniversary and the successful launch of the Genesis Magma program.
Lee brings 25 years of automotive experience at Hyundai Motor Company, including multiple leadership roles within the Genesis brand. Since joining the company in 2000, he has worked across brand management, marketing and product divisions.
Lee joined Genesis in August 2017, where he led product planning and operations, contributing significantly to growth in global product volume and profitability, according to the company.
Since 2021, he has held several leadership roles across Hyundai and Genesis operations in North America. Most recently, he led product and business planning, playing a pivotal role in driving both quantitative and qualitative growth in Genesis' largest overseas market.
Lee succeeds Mike (Min Kyu) Song, who has served as global head of Genesis for the past three years.
For more information, visit genesis.com.
F1 Arcade Announces Jonathan Peters as New CEO
As part of a planned leadership transition, F1 Arcade has appointed Jonathan Peters, previously global president, as the entertainment company's new CEO.
Co-founders Adam Breeden and Diane Jervis will transition to non-executive director roles, as the business scales up and enters new markets, continuing to support the company in strategic areas but stepping back from day-to-day operations.
The expansion plans include the opening of its 15,000-sq.-ft. venue in Atlanta, Georgia, as well as its first mainland European location in Madrid, Spain.
Additionally, F1 Arcade has added to its leadership team, appointing Adam Hughes, formerly European finance director at Soho House, as chief financial officer; Tom Littlechild, who previously served as head of brand at Formula 1, as interim chief marketing officer; and Janene Pretorius as chief people officer.
For more information, visit f1arcade.com.
